TRACS Services at the 112th Boston Marathon

Race SpotWatch and the Spotters’ Network
Sports Media and Broadcast

Race SpotWatch, a division of TRACS, provides WBZ-TV with media consulting services and extensive support in its live television coverage of the Boston Marathon. Race SpotWatch implements and manages the innovative Spotters’ Network, recruiting and training more than 100 local high school students to work on race day production. Working together, TRACS staff and the spotters provide inside-the-race coverage, deliver up-to-the-second information to WBZ-TV producers, on-air talent and graphics personnel. For more information about Race SpotWatch and the Spotters' Network please click here.

John Hancock Elite Athlete Village
Event and Program Management

Styled after the Olympic village, TRACS manages a two-week village for John Hancock-sponsored athletes, their families and agents during the Boston Marathon. In addition to recruiting, training and managing 75 volunteers, who host the athletes in the village, TRACS is responsible for overseeing all services, including housing, transportation, communication, credentials, health care, entertainment, apparel, catering services, press requests and marathon course tours.

John Hancock Boston Marathon Employee Training Program
Coaching and Program Management

TRACS designs and manages a comprehensive marathon training program for John Hancock and ManuLife employees, including a published state-of-the-art training manual, a 20-week training schedule, a series of multimedia seminars and long runs on the Boston Marathon course. Since its inception in 1996, TRACS coaches have trained more than 1,000 employees who have successfully completed the Boston Marathon. In 2007, all 93 employees who started the race, including 39 novices, finished the 111th Boston Marathon. For more information about the John Hancock Boston Marathon Employee Training Program please click here.

John Hancock Running & Fitness Clinic and Adopt-A-Marathoner Program
Sports Media and Broadcast, Event and Program Management

As an extension of the John Hancock Running and Fitness Clinic Program, the Adopt-A-Marathoner Program was first conducted in 1993 at Elmwood Elementary School in Hopkinton, MA, where the historic Boston Marathon begins. The program introduces Hopkinton Elmwood Elementary School students to the training practices, culture and lifestyle of Kenyan athletes competing in the Boston Marathon. To facilitate the additional learning, TRACS provides teachers with an educational kit to incorporate the program into the students curriculum.

The Thursday preceding the Boston Marathon, TRACS hosts a major media event at the Elmwood Elementary School, which attracts five television stations and numerous local, national and international print media. To date, over 10,000 Hopkinton residents, an entire generation, have participated in the program, which celebrated its 15th anniversary in 2007.

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