Program Management

TRACS has produced professionally-managed, high-quality programs with varying budgets. Our commitment to timeliness and reliability enables us to create, manage and execute both annual and one-time programs, while meeting and exceeding our clients’ needs.

John Hancock Elite Athlete Village [click to learn more]

Managing a mini-Olympic Village for the John Hancock elite athletes and guests racing at the Boston Marathon requires a great team. In 1988, John Hancock Financial Services asked TRACS to design and manage an elite athlete village worthy of the Boston Marathon. Today, the Boston Marathon is the only World Major Marathon with this support system. From 1989-2010, the TRACS team managed the John Hancock Elite Athlete Village, overseeing all athlete & guest services including housing, meals, transportation, security, credentials, information technology, entertainment, press requests, course tours and healthcare, including on-site massage. To host the world's greatest distance athletes and make each athlete's stay in Boston a meaningful experience, the TRACS team recruited, trained and managed 70+ volunteers who made the Elite Athlete Village the standard by which all other marathon hosting programs are measured.

John Hancock Elite Athlete Race Day Services [click to learn more]

The TRACS team provided seamless logistical support for elite athletes at the start and finish areas of the Boston Marathon. Minimizing the variables that occur on race day is critical to elite athlete performance. The TRACS team liaised with the BAA Organizing Committee, race organizers, state and local agencies to ensure a smooth flow for the elite athletes on race day. After crossing the finish line on Boylston Street, the elite athletes were escorted by JHEAV staff through media stations, medical areas, elite athlete recovery, drug testing, press commitments and the awards ceremony. In the event that an elite athlete was forced to withdraw from the race, the TRACS team managed the recovery system to get the elite athlete back to the JHEAV or to the appropriate medical services if needed.

John Hancock Marathon Challenge: RunningMatters [click to learn more]

As the principal sponsor of the Boston Marathon, John Hancock Financial Services wanted to provide its employees with the high value experience of running down Boylston Street on Patriot's Day and finishing the Boston Marathon. Getting to run the Boston Marathon as a VIP employee runner after months of arduous winter training is an athletic experience of a lifetime.

To engage employees in a healthy lifestyle activity and guide them to success with a solid marathon training plan and support system, John Hancock retained TRACS to design and manage this employee benefits program.  The TRACS team managed the athletic training plans with progressive, ability-based training regimens and produced 10 clinics on marathon training which were web-streamed to John Hancock & Manulife offices worldwide.
 
From 1996-2010, the TRACS team managed this program, which saw over 1,300 John Hancock employees successfully train for and complete the Boston Marathon, with a 99% completion rate for employees who started the race. On the 10th anniversary of the John Hancock Marathon Challenge in 2006, employees began fundraising as part of this program. From 2006-2010, John Hancock employees raised over $400,000 for local charities through the John Hancock Marathon Challenge.

John Hancock Running & Fitness Program [click to learn more]

TRACS designed and managed the John Hancock Running & Fitness Clinic Program in 1986 to promote fitness and health to American students, using John Hancock-sponsored marathoners worldwide. The program conducted clinics in 31 states and reached over 74,000 students.

John Hancock Adopt-a-Marathoner Program [click to learn more]

Designed as an extension of the Running & Fitness Clinic Program, the John Hancock Adopt-a-Marathoner Program, founded in 1993, introduced Hopkinton school children of the Elmwood School to the training practices, culture and lifestyle of Kenyan athletes competing at the Boston Marathon. The TRACS team designed & facilitated the “Adopt-a-Marathoner” program, which integrated Kenyan culture into the Elmwood School curriculum for six weeks and culminated in an interactive Adopt-a-Marathoner Rally with Kenyan athletes and Elmwood School students. In TRACS' 18 years of involvement, an entire generation of over 11,000 Hopkinton residents participated in the Adopt-a-Marathoner Program.

The acclaimed Adopt-a-Marathoner Program established a strong community link between John Hancock as the principal sponsor of the Boston Marathon and the town of Hopkinton, where the Marathon starts. The Adopt-a-Marathoner Program is a nationally recognized model for partnership between private business and public education.

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