TRACS Services

At TRACS, we distinguish ourselves through a wide range of service capabilities, business professionalism and long-term client relationships. Our flexibility and innovative spirit, coupled with strong business acumen, allow us to tailor our services and develop creative solutions for each of our clients.

Our core services:

• Event Management
• Strategic Marketing
• Sports Media and Broadcast
• Coaching and Talent Identification
• Program Management

TRACS Services at the Boston Marathon

Each of our five core services are utilized at the Boston Marathon in the following ways:

• Event Management: Elmwood Adopt-a-Marathoner Program
• Strategic Marketing: Sponsorship and promotions through the Spotters’ Network with key sponsors, Staples and Sprint Nextel
• Sports Media and Broadcast: WBZ-TV through Race SpotWatch (a division of TRACS, Inc.)
• Coaching and Talent Identification: John Hancock Marathon Challenge: RunningMatters Training Program
• Program Management: John Hancock Elite Athlete Village

To find out more, visit TRACS Services at the Boston Marathon.

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