Strategic Marketing

For over 23 years, TRACS has provided strategic marketing services and consultations to clients. We take pride in our ability to successfully manage and implement all vital components of an integrated marketing strategy, from identifying and accessing target demographics to launching a new product line.

Through our extensive research, creative brainstorming processes and innovative promotional strategies, our clients have successfully penetrated the athletic consumer industry. The marketing plans we develop are client-focused and consistently include significant media exposure. We also identify and secure unique marketing opportunities that align with each client’s corporate culture, marketing strategy and sales objectives. 

FILA SpA
FILA in Biella, Italy hired TRACS from 1998 to 2001 to create a strategy for the launch of its performance running category in the North American market.  As the marketing agency for FILA, we implemented and launched the strategy, helping to coordinate the marketing efforts of FILA's Italian and North American headquarters.  At the same time, Fred Treseler served as the director of North American Marketing and Promotions, and we managed the very successful Discovery Kenya Media Trip for American journalists for three consecutive years.  We were also responsible for the launch and the oversight of the Discovery USA project.

Verizon Millrose Games
In 2004, we were hired to create and implement an integrated marketing strategy to re-energize the Verizon Millrose Games, the world’s oldest indoor track meet. We hired a New York-based agency, developed relationships with several key New York City entities and launched several innovative programs. Through our marketing efforts, ticket sales increased 50 percent from 2003 to 2004.

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