GLOBAL SPORTS MARKETING AND EVENT MANAGEMENT

	Event Management
	Strategic Marketing
	Sports Media & Broadcast
	Coaching & Talent Identification
	Program Management
	Boston Marathon

Highlights:

The Discovery Kenya Media Trip had a comparative advertising value of $1.25 million at $0.14 per impression.

Sports Media and Broadcast

Fred Treseler and Bob Lobel TRACS has the expertise and capability to connect our clients with the appropriate outlets to maximize their exposure and return on investment including: television, print, radio or web-based media.

We have also provided global media consulting services in numerous markets such as Boston, New York, Washington, D.C., Philadelphia, Seattle, Milan and Toronto.

Discovery Kenya Media Trip [click to learn more]: Responding to a client’s public relations challenge, we created and organized three two-week media visits to Kenya for nationally-renowned journalists from 1998 to 2000. These trips provided extraordinary opportunities for the working media to observe Kenyan athletes in their home environments and learn about their unique training practices and techniques.

This program generated countless media impressions through national print publications and international television broadcasts with a comparative advertising value of $1.25 million and $0.14 per impression.
Race SpotWatch [click to learn more]: For over 20 years, Race SpotWatch, a division of TRACS, has provided CBS-TV4 (formerly WBZ-TV4) with media consulting services and extensive support in its live television coverage of the Boston Marathon.
Boston Marathon Spotters’ Network [click to learn more]: Our promotional efforts have helped generate more than 1 million media impressions for Staples, a key sponsor of the CBS-TV4 Boston Marathon Spotters’ Network.
John Hancock Running and Fitness Clinic Program Adopt-A-Marathoner Program [click to learn more]: In addition to the educational component of the program that introduces Elmwood Elementary School students to the training practices, culture and lifestyle of the Kenyan athletes competing in the Boston Marathon, we organize a major pre-Boston Marathon media event that takes place at Elmwood Elementary School. The event typically attracts five television stations and numerous local, national and international print media.
Falmouth Road Race [click to learn more]: Since 1991, TRACS founder and president, Fred Treseler, has served as an on-air expert for live radio coverage of the Falmouth Road Race in Falmouth, Massachusetts. He provides on-air commentary, including pre-race interviews, live reporting of the race from the press truck, and all post-race interviews.
Ali’s Challenge [click to learn more]: This strategic educational program for middle school students in Rhode Island combined an in-school fitness program with health and safety information relevant to adolescents. This program was designed and implemented by TRACS. In 2003 and 2004, we secured news coverage on NBC 10 in Rhode Island. Additionally, we generated 27 newspaper articles in 2003 covering the program, and in 2004 generated over 2.5 million impressions.

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