President/CEO
- Fred Treseler
Founder & President
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Seeking to combine his passion for running and sports marketing, Fred Treseler left his position as an English teacher at Dedham High School to found TRACS, Inc. in 1983. Fred's entrepreneurial vision of combining business with athletics, with running in particular, led to the creation of TRACS, a Boston-based sports marketing and event management firm. Today, Fred manages the TRACS team and continues to oversee TRACS' client partnerships with the same energy he brought to the high school classroom.
Management Experience
- Incorporator Board of Trustees - New England Baptist Hospital
- Board Member - Back on My Feet, Boston Chapter
- Director - Running North America Sports Marketing for FILA USA
- Director - Elite Athlete Village & Hospitality Services for John Hancock
- Consultant - Running & Fitness Clinic Program for John Hancock
- Consultant - Talent Identification for New Balance, Reebok, FILA & John Hancock
- Consultant - International Running Sports Marketing for Reebok
- Media Consultant - WBZ-TV in Boston & ABC-TV in New York
- Fitness Consultant - Commonwealth of Massachusetts, Department of Corrections
Coaching Experience
- Head Coach - Emerging Elites
- Head Coach & General Manager - Boston Running Club
- Head Coach & General Manager - Boston Athletic Association Running Club
- Head Coach - Cambridge Running Club
- Head Coach - Women's Varsity Track & Cross-Country at Boston College
- Head Coach - Women's Cross-Country & Track and Field at Dedham High School
- Personal Coach - Olympians Bruce Bickford, John Gregorek and Richard Nerurkar
- Private Coach - New Balance
Associates
- Marita Treseler
Accountant
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In 1992, Marita joined forces with her husband & became the treasurer of TRACS, Inc. With the help of her financial and bookkeeping skills, TRACS continues to prosper in the sports marketing & event management industry. Before joining TRACS, Marita worked as a health care administrator for the Hospital Association of Rhode Island. As a project assistant, Marita was responsible for compiling data used in pricing negotiations between BlueCross BlueShield & the Hospital Association of Rhode Island. Marita is responsible for all financial management at TRACS & when she is not in the finance department, she is often found at TRACS events.
- Lisa Plesko
Senior Account Manager, Director of Emerging Elites
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Lisa discovered TRACS in 2005 as a race day host for the John Hancock Elite Athlete Village and later joined TRACS as a post-graduate intern in the fall of 2007. Lisa joined the TRACS team as a full-time associate in the winter of 2007. A graduate of Penn State University, Lisa majored in nutritional science and competed on the Women’s Varsity Lightweight Crew Team. During her undergrad years, Lisa counseled Penn State athletes on their nutritional needs under the supervision of Dr. Kristine Clark. She developed race directing experience while organizing several community charity running events as an undergrad in State College, PA. A running enthusiast herself, Lisa has completed three marathons (Philadelphia, Pittsburgh & Boston).
An aspiring artist, Lisa channels her creative energies into managing photo, video and web design for all TRACS' clients and projects.
- Frederick "Freddie" Treseler, IV
Senior Account Manager, Key Accounts
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Consulting on TRACS projects for the past 15 years, Freddie joined the TRACS team as a full-time account manager in the winter of 2007. Freddie's TRACS event management experience includes running, swimming, mountain biking, rowing and equestrian events across the United States. Freddie's background in account management, sales and marketing began in the beverage industry while working in New York for the Boston Beer Company and McKinney Rogers. Currently, Freddie manages pharmaceutical clients for TRACS. A graduate of Boston College, Freddie majored in art history and competed on the lightweight crew team. His academic pursuits took him to Florence, Italy for a year of concentrated studies in art history, where he also biked the Tuscan countryside and hiked in the Dolomites. Freddie brings his passion for athletics into recruiting athletes for the Emerging Elites program.
- Michael Griffin
Account Coordinator
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Mike joined the TRACS team in July of 2010. A graduate from Endicott College with a degree in sports management, Mike pursued international studies in Australia during his undergrad. Mike began his TRACS experience with a semester-long internship during his senior year at Endicott, gaining valuable business & event experience working on TRACS events in Boston, Orlando, San Diego and Montreal.
- Jeffrey Travers
Account Coordinator
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Jeff graduated from Endicott College in 2010 with a degree in business administration, and completed a semester-long internship at TRACS during the fall of his senior year. After working on TRACS events in Boston, Montreal, San Diego, and Orlando he joined the TRACS team in July of 2010. Jeff brings his love and passion for sports and marketing to TRACS, spending most of his time working in the event management division of the company.
Consultants
- Bob Gillon
Consultant
Bob has worked with TRACS since 1991 on both large and small events in the US and abroad, including the Boston Marathon. At the Boston Marathon, Bob has done everything from being a CBS-TV4 race day spotter to managing all host staffing for the John Hancock Elite Athlete Village. As a TRACS special events consultant, Bob continues to provide veteran leadership to our event staff and extraordinary service for our clients.
- Bryan Dunn
Consultant
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After moving from Chicago back to the Boston area in the fall 2010, Bryan rejoined the Emerging Elites coaching staff, bringing an accomplished background to the Emerging Elites programs. A graduate of the famed high school running powerhouse St. Anthony’s on Long Island, Bryan was a New York state champion in cross-country and the steeplechase. Bryan took his running talents to William & Mary where he ran 12 seasons and was All-District in cross-country and steeplechase. He graduated with a degree in Kinesiology with a concentration in biomechanics. After graduation, Bryan competed under Fred's guidance as a professional runner for Fila. While on the Fila team, Bryan trained & lived at Boston Marathon winner and 10,000m World Champion Moses Tanui’s training camp in Kaptagat, Kenya.
- Russ Brennen
Consultant
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Russ is a coach for the Emerging Elites program. Russ’ impressive ten years of professional coaching experience includes the Boston Running Club, the Cambridge Running Club, and assistant coach at Salve Regina. He has been the head coach of the men’s and women’s cross-country team at Babson College since 2004. Aside from working with the Emerging Elites program, Russ has been a participant in the Race SpotWatch studio for the Boston Marathon for several years.
- Kelly Treseler
Consultant
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Kelly started her tenure at TRACS as an intern during the spring of 2006. Kelly developed from an intern to a full-time associate on the TRACS team while pursuing an advance degree in Higher Education Administration from the Lynch Graduate School of Education at Boston College. She is currently a consultant on TRACS events and travels across the US with the TRACS team.