This Privacy Policy explains which personal data we (TRACS, Inc.) collect and how we use such personal data when you use the TRACS, Inc. website ( or other services such as our event websites. By using the Services you agree to TRACS, Inc.'s Privacy Policy and that we may process, transfer and store your information in the United States. IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE THE SERVICES.

Who are we?

TRACS, Inc. is a company engaged in the field of sports marketing and event management and is primarily engaged in the organization of athletic activities and brand experiences. TRACS, Inc. is committed to protecting the privacy of its customers and users. TRACS, Inc. has developed this Data Privacy Policy to demonstrate its commitment and respect for the rules of privacy and protection of personal data. In this Data Privacy Policy, "TRACS, Inc." includes all websites and places where TRACS, Inc. is responsible for the management of customer data, namely in the organization of athletic or healthy lifestyle activities.

TRACS, Inc. states that it has implemented policies that comply with the rules of personal data protection enshrined in the European Union General Data Protection Regulation (GDPR), seeking to ensure that the personal data of users of websites under the responsibility of the TRACS, Inc. are not processed without your knowledge, and that all processing of such data is carried out with your consent.

TRACS, Inc.'s privacy policy applies to all events and projects held under its responsibility. It is therefore recommended to carefully read this document. The use of TRACS, Inc. websites, including the submission of personal data through the forms available there or the physical registration at sporting events presupposes that the personal data transferred are treated in accordance with the rules defined herein.

TRACS, Inc. guarantees to:

  • Collect, process and store data in a lawful and fair manner, requesting only the information necessary to fulfill the services it provides;
  • Store the personal data for the period agreed by the owner and for legal retention;
  • Allow the holder of the personal data to consult, change, rectify and delete the information in a totally free way;
  • Use security mechanisms that prevent the consultation, alteration or destruction of personal data of the clients by unauthorized individuals or entities.

Why a TRACS, Inc. Data Privacy Policy?

This Data Privacy Policy discloses the general rules of privacy and the treatment of the personal data that we collect. TRACS, Inc. has been building practices in the field of security and protection of personal data, and for that purpose has established a data protection program.

When you share information with us, for example by registering for an activity, we use this information to provide better services at the activity to you and our partners.

The rules set forth in this Data Privacy Policy complement the provisions regarding personal data, provided and communicated to customers when they enter into a contract with TRACS, Inc. including through online registration for a TRACS, Inc. activity. Additional Data Privacy information is duly and publicly available on the various websites under our responsibility.

What is covered by the TRACS, Inc. Data Privacy Policy?

Our Privacy Policy applies to the collection and processing of any personal data by TRACS, Inc. at activities under its technical direction. Our Privacy Policy does not apply to services offered by other companies or individuals, or organizations that advertise at our activities or on our activity event pages.

What is personal data?

Personal data is information you provide to TRACS, Inc., and can include names, postal addresses, telephone numbers, email addresses, credit card information and any other information relating to an individual. Personal data is also any information, including sound and image, relating to an identified or identifiable natural person taken during the course of any activity for which you registered.

Who is responsible for
processing data?

TRACS, Inc. is responsible for the collection and processing of personal data made available by customers and users when registering for activities under its technical direction. TRACS, Inc. will specify clearly what data is collected, the means of data processing and purpose for which data will be used.

What kind of information do we collect?

In the course of the management of activities, TRACS, Inc. collects and processes the personal data necessary for the registration of a customer in said activities, dealing with such data including names, emails, dates of birth, sex, age, nationalities, municipalities of residence and telephone contact information.

When and how is your data collected?

TRACS, Inc. collects data through its websites with the consent of its users and customers. As a rule, personal data is collected when the customer signs up for an athletic activity.

Some personal data is obligatory and, in case of lack or insufficiency of such data, TRACS, Inc. will not be able to make available the product in question. In each case, TRACS, Inc. will inform customers of the mandatory nature of the provision of personal data in question.

Any financial transactions for activities will be processed by Eventbrite, Inc. and/or Race Roster North America Corporation pursuant to their EU-US Privacy Shield Framework and GDPR (see "Is Data Transferred to Third Parties?" below for more information). For domestic events not requiring GDPR compliance, TRACS may use Eventbrite, Inc., Race Roster North America Corporation or RunSignUp, Inc.

In no case will the data collected be used for any purpose other than that for which was given the consent of the data subject.

What is the purpose of processing personal data?

In general, the personal data collected is intended for the management of contractual relations, the provision of contracted services, the adaptation of services to the client's needs and interests, information and marketing actions, as well as the inclusion of the customer in the subscriber lists. When you submit the data, you will be given information on how we will use your data for a specific activity.

How can you access, rectify or oppose the processing of your personal data?

The data subject is guaranteed the right to access, update, rectify or delete their personal data at any time from TRACS, Inc. servers, as well as the right to oppose TRACS, Inc. or limit the use of data provided for marketing purposes, sending information communications or inclusion in lists or information services when submitting the information for an activity. If you have not done so when submitting data, send a written request to TRACS, Inc., 400 Main Street, Suite 2, Waltham, MA 02452 or through the email address

Whenever you use our services, we aim to provide you with access to your personal information. If that information is wrong, we strive to give you ways to update it quickly or to delete it - unless we have to keep that information for legitimate business or legal purposes. When updating your personal information, we may ask you to verify your identity before we can act on your request.

Is data transferred to third parties (third parties or subcontractors)?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information except to trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. Any Personal Data which may be transferred to our client or service providers for any activity shall be done via encrypted services to ensure the protection of your information. We require our third party providers to agree to our data protection provisions in all of our service contracts.

It is usual for TRACS, Inc. in the scope of its activity, to proceed with the data collection process through the engagement of contracted entities. The provision of these services implies that these entities have access to the data transmitted in the registration processes.

TRACS, Inc. takes the precautions to ensure that entities with access to the data are reputable and offer the highest guarantees at this level and therefore the processing of the data provided will be duly safeguarded. All financial transactions related to any activities for TRACS, Inc.'s clients, will be done through Eventbrite, Inc., which complies with the more stringent EU-US Privacy Shield and GDPR regulations. Financial transactions related to any activities for TRACS, Inc.'s clients, will be done through Eventbrite, Inc. and/or Race Roster North America Corporation, which comply with the more stringent EU-US Privacy Shield and GDPR regulations. Other financial transactions for domestic activities for TRACS, Inc.’s clients will be done through RunSignUp, Inc.

For more information, see:

Thus, any entity under contract with TRACS, Inc. that will collect, store, or process personal data on behalf of TRACS, Inc. customers will be required to take the necessary technical and organizational measures to protect personal data against accidental, unlawful destruction, accidental loss, alteration, dissemination or unauthorized access and against any other form of unlawful treatment.

In any case, TRACS, Inc. remains responsible for the personal data made available by its customers and users. Under legal terms, at all times, the customer is able to oppose the communication of data to third parties, namely for marketing purposes.

What information do we share with Third Party service providers?

We do not share personal information with companies, organizations and individuals outside of TRACS, Inc. unless one of the following circumstances applies:

  • With your consent we will share personal information with companies, organizations or individuals outside of TRACS, Inc. when we have your consent to do so. We require opt-in consent for the sharing of any personal data.
  • For legal reasons we will share personal information with companies, organizations or individuals outside of TRACS, Inc. if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to: a) meet any applicable law, regulation, legal process or enforceable governmental request; b) enforce applicable Terms of Service, including investigation of potential violations; c) detect, prevent, or otherwise address fraud, security or technical issues and d) protect against harm to the rights, property or safety of TRACS, Inc., our users or the public as required or permitted by law.

Security of Personal Data Information

We work hard to protect TRACS, Inc. and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems. We restrict access to personal information to TRACS, Inc. employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

Compliance and cooperation with regulatory authorities

We regularly review our compliance with our Privacy Policy. We also adhere to several self-regulatory frameworks, including the EU-US Privacy Shield Framework and the GDPR. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.

Changes to our Privacy Policy

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).


If you have questions about this privacy policy, or your own personal information, please contact us via