About TRACS, Inc.

Founder and president, Fred Treseler, combined his passion for running with his professional coaching experience to establish TRACS in 1983. Since then, TRACS has been recognized as a key player in the sports marketing industry both nationally and internationally.

Our flexibility allows us to manage and promote both large and small-scale events and programs, from convention races with 50 participants to Madison Square Garden's Millrose Games with 14,000 spectators. In addition to management services, our seasoned staff generates comprehensive marketing strategies, launches new products, runs brand promotions and offers consulting services for our clients. We tailor promotional and marketing techniques to appeal to each client's target audience.

TRACS' client experience includes: ABC Wide World of Sports, the American Diabetes Association, FILA, John Hancock Financial Services, New Balance, Novo Nordisk and Reebok. With our creation of Race SpotWatch for CBS-TV4 in Boston, we have expanded to include sports broadcasting and sports media.

Over the past 23 years, TRACS has developed into a firm whose services are built on capabilities that extend far beyond the realm of running, including involvement with the International Swimming Hall of Fame, mountain biking, and the Olympic Equestrian Time Trials. Through our knowledge and dedication, we have developed a superior reputation throughout the sports business world. The long-term client relationships we have created exemplify our ability to create and completely manage events and programs with attention to detail and professionalism, while simultaneously catering to the individual needs of every client.

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