GLOBAL SPORTS MARKETING AND EVENT MANAGEMENT
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About TRACS, Inc.
TRACS is a global sports marketing and event management firm with a proven track record of creating and managing events & programs that exceed sales and marketing goals. We are a team of experienced and deeply committed leaders who are passionate about partnering with our clients to deliver sustainable business growth through innovative brand management.
Vision & Mission
Leverage healthy lifestyle events as business platforms to meet & exceed your sales & marketing goals. The TRACS team seamlessly manages all operations, logistics & marketing to deliver a superior event execution so your team can focus on business priorities: making the sales, securing new partnerships and strengthening existing relationships.
The TRACS Team has managed & promoted athletic events in 47 global cities with events ranging from 50 convention attendees to over 14,000 spectators at Madison Square Garden in New York, NY. With experienced & deeply committed leadership, the TRACS Team partners with organizers & sponsors to deliver sustainable business growth through innovative brand management & fully leveraged sports platforms.
Our track record of building & executing healthy lifestyle events, including 5K Run/Walk events, that meet both the organizer’s and the sponsor’s needs has solidified our reputation as thought leaders in the sports marketing & event management industry.
For more information on TRACS' capabilities, please visit Event Services.
We realize that all of our events, whether small or large, have an impact on our environment. The TRACS team is committed to using environmentally friendly practices in accordance with our corporate sustainability policy at all TRACS-managed events and in the workplace. Our team works with select vendors to source event materials based on the three principles of sustainability: recycle, reduce & reuse.
For more information on TRACS' corporate sustainability, please visit Green Initiatives.
In 1983, Fred Treseler wanted to find a way to combine his passion for athletics and business, and not finding many suitable options, he decided to establish TRACS, Inc. Since its humble beginnings, TRACS has grown into an established leader in certain niches of the event management and sports marketing industries.
From the beginning, Fred's vision for an event management and athletics services company was simple: Create meaningful events and experiences at the highest standard, regardless of event size. TRACS long-term relationships with our clients speak to this commitment.
With his background in athletics, Fred's commitment to fostering teams within the firm allows TRACS to manage both small- and large-scale events and programs, from high-end events for 20 distinguished guests to Madison Square Garden's Millrose Games with 14,000 spectators. The TRACS team is known for their passion for athletics, particularly running, and it is no surprise that most of the staff have backgrounds in sport counting several marathoners, swimmers, soccer and basketball players. This passion for athletics and excellence carries over to the TRACS work environment: we have intimate knowledge of the sports marketing industry and we can appropriately tailor a business solution for your needs.
Learn more about the TRACS Team!