GLOBAL SPORTS MARKETING & EVENT MANAGEMENT |
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Oxfam TrailwalkerIn February 2012 Oxfam and State Street Corporation announced that State Street was to become the first Global Sponsor of Oxfam’s popular Oxfam Trailwalker and Oxfam Trailtrekker endurance events, supporting Oxfam’s mission to help people overcome poverty and injustice worldwide. The announcement was made at a ceremony in Hong Kong celebrating 30 years of Trailwalker events around the world. State Street selected TRACS to help identify meaningful return on investment for the global sponsorship. TRACS will assist with on-site logistics and branding initiatives at several Oxfam Trailwalker events in 2012, including:
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