Novo Nordisk sponsorship of ADA Step Out Walk to Stop Diabetes

Princeton, New Jersey

June 26, 2016

Tour de Cure Website

Step Out Website

	2013	2014	2015	2016
Walkers	1,200	1,129	429	662
Red Striders	85	40	94	92
Funds Raised	$149,000	$146,148	$437,844	$440,000
Novo Nordisk Social Media Impressions	1,343	24,111	218,746	13,112,884
Novo Nordisk Event Impressions	283,466	282,160	330,921	431,386

2016 Fundraising as of 11/18

$440,000 of $500,000 Goal

88% to Goal

2015 Fundraising as of 12/14

$437,844 of $478,500 Goal

92% to Goal

@stepouttourdecure

@AmDiabetesNJ

/AmDiabetesNJ

#StepOutDiabetes Engagement

Amazing start to our morning, supporting a great cause! #americandiabetesassociation

A post shared by TCNJ Dance Team (@tcnjdanceteam) on Jun 26, 2016 at 3:20pm PDT

Actor Ben Vereen at the American Diabetes Association Tour de Cure. #tourdecure #ada #benvereen #american diabetes association #novonordisk #nj #newjersey #tourdecure #plainsboro

A post shared by Rose Scodari (@wyldwytch_studios) on Jun 27, 2016 at 10:31pm PDT

TourdeCure+Step Out #stepoutdiabetes #behealthy #stayfit #eathealthyfood

A post shared by Angelica Guillen-Jimenez (@angelicguillen) on Jun 26, 2016 at 6:54am PDT

Big thanks to @ADA_NJ for having us out yesterday, such a great cause! #tourdecure #stepout #stopdiabetes pic.twitter.com/ASu2dTbrB2
— Men of Horses (@MenOfHorses) June 27, 2016

This is why my friends sometimes call me crazy!! Doing the 62 miles bike tour #TourDeCure #Princeton pic.twitter.com/Jea68LRBHM
— Bala (@balasankaran) June 26, 2016

#stepoutdiabetes pic.twitter.com/kSLfmOJ7Yg
— Mike Valazza (@MikeV112) June 26, 2016

Participant Engagement

Novo Nordisk Photo Booth Metrics	2015	2016
Novo Nordisk Photo Booth Participants	877	1,221
Photos Taken	266	268
Prints Distributed	877	549

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	376*
Social Media Posts Featuring #StepOutDiabetes	N/A	149
Participants with Selfie Board	N/A	126*

* This excludes the 264 photos the TRACS team took at the Selfie Station.

2016 Photo Galleries

Step Out Walk
(Download .zip)

Tour de Cure
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Selfie Station
(Download .zip)

Team Novo
Nordisk Photo (Download .zip)

Facebook Albums

/stepoutnewjersey

/tdcnewjersey

Technical Manuals
	2016 Princeton Technical Manual \| Download (PDF)
	2016 Princeton Technical Manual (Updated Post-Event) \| Download (PDF)
Branded Materials
	2016 Princeton Branding Package \| Download (PDF)
	2016 Princeton Social Media Postcard \| Download (PDF)
Event Recap
	2016 Princeton Recap \| Download (PDF)

Houston, Texas

September 10, 2016

Step Out Website

	2013	2014	2015	2016
Walkers	3,100	3,048	1,681	3,000
Red Striders	300	411	434	300
Funds Raised	$606,000	$475,000	$282,793	$361,000
Novo Nordisk Social Media Impressions	3,264	1,343	10,224	52,810
Novo Nordisk Event Impressions	197,802	265,091	307,066	687,483

2016 Fundraising as of 11/18

$361,000 of $600,000 Goal

60% to Goal

2015 Fundraising as of 12/14

$282,793 of $480,000 Goal

59% to Goal

@stepoutwalk_houston

@StepOut_Houston

/StepOutHouston

#StepOutDiabetes Engagement

Thanks to the family and friends supporting the #StepOutDiabetes walk today!

A post shared by Frank Nance (@can_i_be_frank_with_you) on Sep 10, 2016 at 7:38am PDT

Perfect morning to #StepOutDiabetes 👟☀️

A post shared by Elizabeth Kelley (@_ekaay) on Sep 10, 2016 at 8:35am PDT

We did it! #StepOutDiabetes #5K

A post shared by TXFit Houston (@txfit) on Sep 10, 2016 at 7:50am PDT

#StepOutDiabetes pic.twitter.com/4C8j6WlbY4
— Kempner MPA/HOSA (@kempner_mpa) September 10, 2016

After being diagnosed with type 1 diabetes for almost 6 years, I participated in my first 5k diabetes walk. #StepOutDiabetes
— Lauryn (@xoxolaurynn) September 10, 2016

#StepOutDiabetes pic.twitter.com/Tmww5W7kbT
— cam :-( (@camilaacostaa_) September 10, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	723
Social Media Posts Featuring #StepOutDiabetes	N/A	240
Participants with Selfie Board	N/A	402

2016 Photo Galleries

Event Highlights
(Download .zip)

Event Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/StepOutHouston

Branded Materials
	2016 Houston Branding Package \| Download (PDF)
	2016 Houston Social Media Postcard \| Download (PDF)
Event Recap
	2016 Houston Recap \| Download (PDF)

Detroit, Michigan

September 17, 2016

Step Out Website

	2013	2014	2015	2016
Walkers	N/A	N/A	N/A	792
Red Striders	N/A	N/A	N/A	171
Funds Raised	N/A	N/A	N/A	$168,000
Novo Nordisk Social Media Impressions	N/A	N/A	N/A	102,137
Novo Nordisk Event Impressions	N/A	N/A	N/A	160,902

2016 Fundraising as of 11/18

$168,000 of $400,000 Goal

42% to Goal

@stepoutwalkdetroit

@StepOutWalk_DET

/adadetroit

#StepOutDiabetes Engagement

Our team is growing! Year 3 in the books! #SoleMatesforaCure #stepoutdiabetes #lovecomericapark #gotigers

A post shared by Linda Sutkiewicz (@linda_joy64) on Sep 17, 2016 at 10:09am PDT

Perfect morning to #StepOutDiabetes 👟☀️

A post shared by Elizabeth Kelley (@_ekaay) on Sep 10, 2016 at 8:35am PDT

#stepoutdiabetes

A post shared by Natasha Stewart (@mz.stewart75) on Sep 17, 2016 at 7:20am PDT

Our team raised over $1500 for American Diabetes Association on Saturday in Detroit #stepoutdiabetes pic.twitter.com/LfLFgFTHF8
— Rehab Institute Mich (@DMC_Rehab) September 19, 2016

#StepOutDiabetes walking for my bestfriend ❤️❤️ @SamanthaViers pic.twitter.com/NbQGgsFrsR
— Kat 🐱 (@Kat_Collins02) September 17, 2016

Team Fit4D raised over $750 for the Detroit #stepoutdiabetes walk! Big thank you to team captain Nanette @nsabell93! pic.twitter.com/mYe66qZxsU
— Fit4D (@Fit4D) September 19, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	439
Social Media Posts Featuring #StepOutDiabetes	N/A	125
Participants with Selfie Board	N/A	386

2016 Photo Galleries

Event Photos
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/StepOutDetroit

Branded Materials
	2016 Detroit Branding Package \| Download (PDF)
Event Recap
	2016 Detroit Recap \| Download (PDF)

Buffalo Grove, Illinois

September 24, 2016

Step Out Website

	2013	2014	2015	2016
Walkers	N/A	1,400	3,100*	1,550
Red Striders	N/A	140	450*	257
Funds Raised	N/A	$803,855*	$790,000*	$587,358*
Novo Nordisk Social Media Impressions	N/A	3,893*	504,576*	56,377
Novo Nordisk Event Impressions	N/A	40,000	286,419*	211,200

* Numbers reflect a combination of Buffalo Grove and Chicago events.

2016 Fundraising as of 11/18

$587,358 of $860,000 Goal

68% to Goal

2015 Fundraising as of 12/14

$790,000 of $850,000 Goal

93% to Goal

@stepoutwalkbuffalogrove

@AmDiabetesIL

/ADAchicago

#StepOutDiabetes Engagement

Yesterday our undergrad volunteered at the Step Out Walk to Stop Diabetes. 🚶🏽‍♀️👟 #NIUSwans #GPhiO #CommunityService #SwansServe #StepOutWalkToStopDiabetes

A post shared by Tremendous Theta Chapter (@niu_swans) on Sep 25, 2016 at 11:18am PDT

Charity with a side of Cheer 🎀❤️ #stepoutchicagoland

A post shared by Knights Cheer (@phsknightscheer) on Sep 24, 2016 at 10:58am PDT

Miss Illinois International kicking off the Chicagoland Step Out Walk to stop diabetes #missilintl #diabetesawareness #stepoutwalktostopdiabetes #internationalpageants #intlpageants #appearance #pageant #beautyandbrains #walktostop

A post shared by Illinois International Pageant (@officialilintl) on Sep 24, 2016 at 6:53am PDT

#stepoutdiabetes amazing time this morning warming up the walkers! pic.twitter.com/e7n3tJoi4t
— Fly Girl Dance (@flygirldance) September 24, 2016

Love my team #barista #starbucks #target #stepoutdiabetes. 1/2 of my baristas volunteered their time this AM. @stierhold @Obed_R_ @tomabell8 pic.twitter.com/PoTuvgTiTp
— Candace DeBartolo (@cldebart) September 24, 2016

Doing our part to help stop diabetes and spread some smiles ❤️ #stepoutchicagoland pic.twitter.com/enoss7h121
— Prospect Cheer (@PHSKnightsCheer) September 24, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	350
Social Media Posts Featuring #StepOutDiabetes	N/A	72
Participants with Selfie Board	N/A	328

2016 Photo Galleries

Event Photos
(Download .zip)

Selfie Station

(Download .zip)

Start/Finish Photos

(Download .zip)

Facebook Albums

/ADAchicago

Branded Materials
	2016 Buffalo Grove Branding Package \| Download (PDF)
Event Recap
	2016 Buffalo Grove Recap \| Download (PDF)

Baltimore, Maryland

October 2, 2016

Step Out Website

	2013	2014	2015	2016
Walkers	N/A	N/A	N/A	1,219
Red Striders	N/A	N/A	N/A	179
Funds Raised	N/A	N/A	N/A	$436,688
Novo Nordisk Social Media Impressions	N/A	N/A	N/A	53,418
Novo Nordisk Event Impressions	N/A	N/A	N/A	320,237

2016 Fundraising as of 11/18

$436,688 of $470,000 Goal

93% to Goal

@stepoutwalkbaltimore

@ADA_Maryland

/ADAMaryland

#StepOutDiabetes Engagement

National Anthem for the @adamaryland Step Out: Walk to Stop Diabetes at the Canton Waterfront Park this morning 😊 So excited to honor our country at this event! 😊❤️🎤🎶🎵🇺🇸 #StepOutDiabetes #AmericanDiabetesAssociation #NationalAnthem #OhSayCanYouSee @amdiabetesassn

A post shared by Julia Farrah Tucker (@juliatucker05) on Oct 2, 2016 at 5:25am PDT

A rain free walk to stop diabetes! @qadryismail87 & MdADA #stopdiabetes #stepout

A post shared by Mary Bubala-Smith (@marybubala) on Oct 2, 2016 at 7:09am PDT

Walking to raise awareness and money to stop diabetes with @tigersfortype1 💙#stepoutdiabetes

A post shared by Megan (@meg_dyer) on Oct 2, 2016 at 6:02am PDT

Our team, ready to walk for #stepoutbaltimore supporting @ADA_Maryland! pic.twitter.com/2wFKjEmlb8
— SparksoftCorporation (@SparksoftCorp) October 2, 2016

#StepOutDiabetes - 3rd year in a row!!! pic.twitter.com/5BtAsVI2ug
— Dell Jackson (@mrdelljackson) October 2, 2016

#StepOutDiabetes pic.twitter.com/7xZDRbuLAF
— Leiza (@LovingLife_Leiz) October 2, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	748
Social Media Posts Featuring #StepOutDiabetes	N/A	165
Participants with Selfie Board	N/A	439

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/ADAMaryland

Branded Materials
	2016 Baltimore Branding Package \| Download (PDF)
Event Recap
	2016 Baltimore Recap \| Download (PDF)

New York City, New York

October 9, 2016

Step Out Website

	2013	2014	2015	2016
Walkers	N/A	2,173	1,500	212
Red Striders	N/A	250	210	99
Funds Raised	N/A	$496,000	$190,000	$185,248
Novo Nordisk Social Media Impressions	N/A	1,831	181,890	542,010
Novo Nordisk Event Impressions	N/A	165,640	380,996	34,125

2016 Fundraising as of 11/18

$185,248 of $400,000 Goal

46% to Goal

2015 Fundraising as of 12/14

$190,000 of $350,000 Goal

54% to Goal

@stepoutwalknewyorkcity

@NewYorkADA

/ADANewYork

#StepOutDiabetes Engagement

Rain or shine! #BXACDST members and volunteers came out to support the #stepoutdiabetes walk at the @bronxzoo. Thanks to all who contributed to our fundraiser and helped us meet our goal! #DST #DST1913 #DeltaSigmaTheta #theBronx #BronxZoo #Project13 #dstproject13 #photogrid @photogridorg

A post shared by Bronx Alumnae DST (@bronxalumnaedst) on Oct 9, 2016 at 8:33am PDT

Rain or shine....Team James kicks butt! 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️ @sarah.hanson #stepoutdiabetes #teamjames

A post shared by lisaannlam (@lisaannlam) on Oct 9, 2016 at 11:30am PDT

We here!!!! 🤗🤗🤗🤗🤗🤗🤗🤗🤗 @svccessclothingnyc @caraloniaa.rodriguez @teamfatjoe @zola255 @b.coralys #SVCCESSBRAVEST #STEPOUT #DIABETES #bronxzoo #support #VE #fatjoe #cause #nonprofit #bronx @dawnmflorio @carolinaa.rodriguez @mr.juhollywood #TΞAMSVCCΞSSFITNΞSS #VΞ

A post shared by LindA MartinΞzⓂ🇩🇴💯 (@lindamartinezny) on Oct 9, 2016 at 6:48am PDT

Rain or shine, our Explorers are out to represent at #StepOutDiabetes Walk @BronxZoo, way to go! pic.twitter.com/val81AtpwX
— Chief Joseph Fox (@NYPDTransit) October 9, 2016

#StepOutDiabetes @AmDiabetesAssn fundraiser with Team @Fit4D and @ARealMenche pic.twitter.com/LEWh9bP3nb
— Aviva Koloski Menche (@AvivaMenche) October 9, 2016

Our Explores making #Brownsville proud volunteering for #StepOutDiabetes walk in the Bronx Zoo. #BrownsvilleStrong pic.twitter.com/zPXS8n8ul5
— NYPD 73rd Precinct (@NYPD73Pct) October 9, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	414
Social Media Posts Featuring #StepOutDiabetes	N/A	86
Participants with Selfie Board	N/A	160

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/adanewyork

Branded Materials
	2016 New York Branding Package \| Download (PDF)
Event Recap
	2016 New York Recap \| Download (PDF)

Chicago, Illinois

October 15, 2016

Step Out Website

	2013	2014	2015	2016
Walkers	2,850	2,800	3,100*	1,525
Red Striders	270	362	450*	265
Funds Raised	$538,078	$539,855*	$790,000*	$293,679*
Novo Nordisk Social Media Impressions	895	3,893*	504,576*	328,826
Novo Nordisk Event Impressions	99,189	211,320	286,419*	152,687

* Numbers reflect a combination of Buffalo Grove and Chicago events.

2016 Fundraising as of 11/18

$587,358 of $860,000 Goal

68% to Goal

2015 Fundraising as of 12/14

$790,000 of $850,000 Goal

93% to Goal

@stepoutwalkchicagoland

@AmDiabetesIL

/ADAchicago

#StepOutDiabetes Engagement

Our Brothers from Alpha Chapter and Beta Chapter volunteering at ADA Step Out on this very cold Saturday morning! . . . #KPiB #Volunteering #Service #StepOutDiabetes #Philanthropy

A post shared by Kappa Pi Beta-UIC Beta Chapter (@kpib_uic) on Oct 15, 2016 at 5:01am PDT

Warm up for #stepoutdiabetes #chicago #girlpower #lead #instructors #zumba #dance #dancing #health #wellness #fitness

A post shared by Fly Girl Dance & Fitness (@flygirldanceandfitness) on Oct 15, 2016 at 5:01pm PDT

#stepoutdiabetes

A post shared by Janna Sampson (@jsampson57) on Oct 15, 2016 at 7:18am PDT

.@cbschicago is stepping out for diabetes! #StepOutDiabetes #chicago pic.twitter.com/JAPu8jFgPj
— Pam Zekman (@PamZekmanCBS2) October 15, 2016

This is my 5th yr doing the #ada #stepoutdiabetes walk as #madeulookforacure, in total for all years, we have raised $100,000! My 5th medal. pic.twitter.com/EkPAKkzWw3
— Alexys (Lex) Fleming (@MadeULookbyLex) October 17, 2016

@MaiReports AHHHHMAZING morning!#stepoutdiabetes pic.twitter.com/CXlcWHhA7C
— Fly Girl Dance (@flygirldance) October 15, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	753
Social Media Posts Featuring #StepOutDiabetes	N/A	197
Participants with Selfie Board	N/A	451

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/adanewyork

Branded Materials
	2016 Chicago Branding Package \| Download (PDF)
Event Recap
	2016 New York Recap \| Download (PDF)

Boston, Massachusetts

October 15, 2016

Step Out Website

	2013	2014	2015	2016
Walkers	1,616	1,785	1,300	2,000
Red Striders	240	255	300	200
Funds Raised	$400,000	$440,000	$455,000	$400,000
Novo Nordisk Social Media Impressions	2,559	629	14,949	214,667
Novo Nordisk Event Impressions	325,392	223,820	262,753	350,914

2016 Fundraising as of 11/18

$400,000 of $500,000 Goal

80% to Goal

2015 Fundraising as of 12/14

$455,000 of $500,000 Goal

91% to Goal

@stepoutwalkboston

@stepoutboston

/StepOutBoston

#StepOutDiabetes Engagement

Warm up for #stepoutdiabetes #chicago #girlpower #lead #instructors #zumba #dance #dancing #health #wellness #fitness

A post shared by Fly Girl Dance & Fitness (@flygirldanceandfitness) on Oct 15, 2016 at 5:01pm PDT

#diabetesdancedare 💃

A post shared by Sophia Ciccarelli (@sophia.ciccarelli) on Oct 15, 2016 at 6:36am PDT

Such a beautiful day to be out for a good cause #stepoutdiabetes #boston

A post shared by Krystal Monique (@krystalmonique923) on Oct 15, 2016 at 7:41am PDT

#StepOutDiabetes ❤️ pic.twitter.com/fW6asltS9w
— Courtney Stevens (@c_e_stevens) October 15, 2016

Yesterday we walked, everyday we work to #StopDiabetes! @AmDiabetesAssn #StepOutWalktoStopDiabetes #diabetes pic.twitter.com/PcpMZAKE6N
— Tim Garvin (@TimGarvinUW) October 16, 2016

Step out walk with my team!!! #stepoutdiabetes pic.twitter.com/gJbdt1z1U6
— Cassie Froio (@cfroyo5) October 15, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	1,449
Social Media Posts Featuring #StepOutDiabetes	N/A	322
Participants with Selfie Board	N/A	724

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/adanewyork

Branded Materials
	2016 Boston Branding Package \| Download (PDF)
Event Recap
	2016 Boston Recap \| Download (PDF)

Washington, D.C.

October 22, 2016

Tour de Cure Website

Step Out Website

	2013	2014	2015	2016
Walkers	1,700	1,662	1,088	2,000
Red Striders	200	300	270	201
Funds Raised	$418,561	$500,000	$424,219	$574,000
Novo Nordisk Social Media Impressions	321	782	624,861	264,127
Novo Nordisk Event Impressions	61,135	147,928	91,656	391,085

2016 Fundraising as of 11/18

$574,000 of $750,000 Goal

77% to Goal

2015 Fundraising as of 12/14

$424,219 of $509,000 Goal

83% to Goal

@stepoutwalkDC

@StopDiabetesDC

/adanationalcapitalarea

#StepOutDiabetes Engagement

Walking for our brother Zeus!!! #ripzeus #77/78 #diabeteswalk #fedexfield #stepoutdiabetes

A post shared by Linda Hunter (@lindaginda1) on Oct 22, 2016 at 7:25am PDT

#gameon #americandiabetesassociation #fedex @stretchg #yesindeed #gameongreaterwashington

A post shared by Sixth Sense (@djsixthsense) on Oct 22, 2016 at 4:05am PDT

WE DID IT for you Lisaree👵🏾and the other 29 million ppl living with diabetes! We love and miss you💜#teamlisaree #stepoutdiabetes

A post shared by Tiffany Wilson (@tiff_tiff1413) on Oct 22, 2016 at 1:21pm PDT

Step Out Diabetes Walk #StepOutDiabetes #TheImpactwithRobinDorsey #MakingADifferenceInTheCommunity #GameOn @FedExField @AmDiabetesAssn pic.twitter.com/qry8QzMuxC
— Robin Dorsey (@RobinTDorsey) October 22, 2016

#StepOutDiabetes Finished our 5K T1 is next pic.twitter.com/LKq6OKfbag
— Kirk T Kern (@kirkadile) October 22, 2016

50 miles rode and over $1600 raised for diabetes research and advocacy. #GameOnGreaterWashington pic.twitter.com/oLpSFqZE5G
— L. W. Rodgers (@lwrdgrs) October 23, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	769
Social Media Posts Featuring #StepOutDiabetes	N/A	209
Participants with Selfie Board	N/A	126

2016 Photo Galleries

Event Highlights Gallery 1 (Download .zip)	Event Highlights Gallery 2 (Download .zip)	Event Photos (Download .zip)	Step Out Walk and 5K Photos (Download .zip)
Tour de Cure Photos (Download .zip)	Selfie Station (Download .zip)	Novo Nordisk Photo Booth (Download .zip)

Facebook Albums

/adanationalcapitalarea

Branded Materials
	2016 Washington, D.C. Branding Package \| Download (PDF)
Event Recap
	2016 Washington, D.C. Recap \| Download (PDF)

Philadelphia, PA

November 5, 2016

Step Out Website

	2013	2014	2015	2016
Walkers	4,000	2,241	3,000	988
Red Striders	350	352	299	212
Funds Raised	$500,000	$620,000	$480,242	$356,292
Novo Nordisk Social Media Impressions	3,268	2,097	13,445	602,199
Novo Nordisk Event Impressions	226,440	227,737	592,730	242,632

2016 Fundraising as of 11/18

$356,292 of $463,593 Goal

77% to Goal

2015 Fundraising as of 12/14

$480,242 of $500,000 Goal

96% to Goal

@stepoutwalkPHL

@AmDiabetesEPA

/AmDiabetesEPA

#StepOutDiabetes Engagement

Happy to be supporting my mom on her journey through diabetes. ☺️💕 #StepOutDiabetes

A post shared by Hails✌️ (@hammyham14) on Nov 5, 2016 at 6:20am PDT

Here's one for my Mom and my brothers #stepoutdiabetes #philly #philadelphia #artmuseum #diabetes

A post shared by Rey Lopez (@reyssongs) on Nov 5, 2016 at 7:44am PDT

Thanks everyone for coming out to the walk/run #stepoutdiabetes #diabetesawarenessmonth

A post shared by Rachael Cohen (@_rach4thestars_) on Nov 5, 2016 at 6:18am PDT

Today in Philly we #laceup4diabetes at #StepOutDiabetes pic.twitter.com/XLuybK2tVs
— Stephanie Storey (@slstorey58) November 5, 2016

Loving the turnout here at the Philadelphia #StepOutDiabetes walk! pic.twitter.com/XRmbySUiNA
— Charlie Kimball (@charliekimball) November 5, 2016

Today we Stepped Out to fight diabetes! My daughter has type 1 and my father had type 2. Together we can find a cure. #StepOutDiabetes pic.twitter.com/KuPncn6wlr
— Kim (@KimMitch1128) November 6, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	781
Social Media Posts Featuring #StepOutDiabetes	N/A	211
Participants with Selfie Board	N/A	278

2016 Photo Galleries

Event Highlights Gallery 1 (Download .zip)	Event Highlights Gallery 2 (Download .zip)	Event Photos (Download .zip)	Start/Finish Photos (Download .zip)
Step Out Walk and 5K Photos (Download .zip)	Cheer Zone (Download .zip)	Selfie Station (Download .zip)	Novo Nordisk Photo Booth (Download .zip)

Facebook Albums

/AmDiabetesEPA

Branded Materials
	2016 Philadelphia Branding Package \| Download (PDF)
Event Recap
	2016 Philadelphia Recap \| Download (PDF)

Phoenix, AZ

November 5, 2016

Step Out Website

	2013	2014	2015	2016
Walkers	2,591	1,833	N/A	1,120
Red Striders	276	260	N/A	208
Funds Raised	$276,860	$260,000	N/A	$348,021
Novo Nordisk Social Media Impressions	350	2,168	N/A	41,283
Novo Nordisk Event Impressions	218,176	327,200	N/A	165,002

2016 Fundraising as of 11/18

$348,021 of $350,000 Goal

99% to Goal

@stepoutwalk_phx16

@AmDiabetesPHX

/StepOutPhoenix

#StepOutDiabetes Engagement

#stepoutdiabetes #dancefordiabetes #bollyx #bollywooddance #stayfitdontquit #indianmusic #iaminstructor #charityevent #hotfitnessstudio #hotfitaz

A post shared by Rev (@revathi.ramula) on Nov 6, 2016 at 11:56am PST

novo nordisk cure cravers out early for the cause today! #stepoutdiabetes

A post shared by Donna Venteicher (@donnaventeicher) on Nov 5, 2016 at 7:21am PDT

#stepoutdiabetes

A post shared by Edyth Haro (@edyth5_latina) on Nov 5, 2016 at 11:04am PDT

Today me and my family walked the diabetes walk for my cousin Hayden, we love you and will always support you we'll go through this together pic.twitter.com/0Ik6D2vKFU
— celeste (@celesterios_) November 5, 2016

ADA working hard to stomp out diabetes! #StepOutDiabetes pic.twitter.com/Cp9qViOtVQ
— PhxNAHN (@PhxNAHN) November 5, 2016

#stepoutdiabetes pic.twitter.com/rJLNndlHBH
— James Edwards (@JamesEd28040467) November 5, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	788
Social Media Posts Featuring #StepOutDiabetes	N/A	167
Participants with Selfie Board	N/A	287

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/StepOutPhoenix

Branded Materials
	2016 Phoenix Branding Package \| Download (PDF)
Event Recap
	2016 Phoenix Recap \| Download (PDF)

Los Angeles, CA

November 5, 2016

Step Out Website

	2013	2014	2015	2016
Walkers	1,900	1,900	2,400	2,000
Red Striders	N/A	303	238	229
Funds Raised	$260,442	$220,000	$240,000	$250,000
Novo Nordisk Social Media Impressions	726	968,149	1,102,076	190,906
Novo Nordisk Event Impressions	114,474	131,110	214,219	220,858

2016 Fundraising as of 11/18

$250,000 of $500,000 Goal

50% to Goal

2015 Fundraising as of 12/14

$240,000 of $320,000 Goal

75% to Goal

@adastepoutwalk_la

@ada_losangeles

/stepoutmagicmountain

#StepOutDiabetes Engagement

Gracias #stepoutmagicmountain por invitarnos como Maestros de Ceremonias @telemundo52 orgulloso patrocinador

A post shared by Nancy M. Leal (@nancy35leal) on Nov 5, 2016 at 9:47am PDT

#stepoutdiabetes #stepoutmagicmountain

A post shared by Robbie (@robbie_rosas) on Nov 5, 2016 at 9:58am PDT

Team Medtronic and Lenny!!! #stepoutdiabetes #stepoutmagicmountain #medtronicdiabetes

A post shared by Kymby Cao (@kymby) on Nov 5, 2016 at 9:17am PDT

I was there! @ADA_LosAngeles ! Walk to STOP DIABETES in beautiful Los Angeles, it was so much fun to come together/support this great cause. pic.twitter.com/XwI5ir3l9q
— Peg Abernathy (@DiabetesMedia) November 5, 2016

#StepOutMagicMountain has an energetic start even with traffic delays. TY sponsors & walkers it's a great morning pic.twitter.com/ORZx9f3MEP
— Cassie Shafer (@cshafercal1) November 5, 2016

GOOD MORNING! #StepOutDiabetes pic.twitter.com/Bxih6hEzG8
— Chris Browne (@chrisbrowne) November 5, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	498
Social Media Posts Featuring #StepOutDiabetes	N/A	188
Participants with Selfie Board	N/A	433

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/stepoutmagicmountain

Branded Materials
	2016 Los Angeles Branding Package \| Download (PDF)
Event Recap
	2016 Los Angeles Recap \| Download (PDF)

Atlanta, GA

November 12, 2016

Step Out Website

	2013	2014	2015	2016
Walkers	1,400	1,623	N/A	1,450
Red Striders	200	300	N/A	226
Funds Raised	$237,844	$300,000	N/A	$200,000
Novo Nordisk Social Media Impressions	130	388	N/A	459,870
Novo Nordisk Event Impressions	190,712	163,544	N/A	236,980

2016 Fundraising as of 11/18

$200,000 of $300,000 Goal

66% to Goal

@adastepoutwalk_atl

@StepOutATL

/StepOutAtlanta

#StepOutDiabetes Engagement

#StepOutDiabetes #NovoNordisk

A post shared by Chris Sumter, MPP, CPT (@mr_sumter) on Nov 12, 2016 at 7:09am PST

Walking at Turner Field today! #stepoutdiabetes

A post shared by Zoey Ecker (@zoeyilyse) on Nov 12, 2016 at 6:20am PST

#stepoutdiabetes

A post shared by Truth Chaser (@itsmrswalker) on Nov 12, 2016 at 6:11am PST

Atlanta Ol Skool Drummers getting funky at the "StepOutDiabetes" walk. @FOX5Atlanta pic.twitter.com/S4GDJBJR1m
— Michael Moore (@mmoorefox5) November 12, 2016

#stepoutdiabetes pic.twitter.com/3nW4XiwWU4
— Jeff RIchardson (@ynoT513) November 12, 2016

Today was a good one ‼️🎗#StepOutDiabetes pic.twitter.com/dQjTNu5ahF
— RedHead. (@BadderThan_) November 13, 2016

Participant Engagement

Novo Nordisk Selfie Station Metrics	2015	2016
Novo Nordisk Selfie Station Participants	N/A	735
Social Media Posts Featuring #StepOutDiabetes	N/A	132
Participants with Selfie Board	N/A	466

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/StepOutAtlanta

Branded Materials
	2016 Atlanta Branding Package \| Download (PDF)
Event Recap
	2016 Atlanta Recap \| Download (PDF)

Activation Library

Activation Strategy
	2016 Activation Strategy \| Download (PDF)
	2016 Activation Strategy Notes \| Download (.zip 2 files)
Activation Manual & Field Rep Package
	2016 Novo Nordisk Sponsorship Activation Manual \| Download (PDF)
	2016 Novo Nordisk Field Rep Package \| Download (.zip)
Activation Reports
	2016 Novo Nordisk Step Out Activation Report \| Download (PDF)
	2016 Executive Summary - January 2017 \| Download (PDF)
Market Reports
	2016 Atlanta Recap \| Download (PDF)
	2016 Baltimore Recap \| Download (PDF)
	2016 Boston Recap \| Download (PDF)
	2016 Buffalo Grove Recap \| Download (PDF)
	2016 Chicago Recap \| Download (PDF)
	2016 Detroit Recap \| Download (PDF)
	2016 Houston Recap \| Download (PDF)
	2016 Los Angeles Recap \| Download (PDF)
	2016 New York Recap \| Download (PDF)
	2016 Philadelphia Recap \| Download (PDF)
	2016 Phoenix Recap \| Download (PDF)
	2016 Princeton Recap \| Download (PDF)
	2016 Washington, D.C. Recap \| Download (PDF)

Activation Manual
	2015 Novo Nordisk Sponsorship Activation Manual \| Download (PDF)
Activation Report
	2015 Novo Nordisk Step Out Activation Report \| Download (PDF)
Market Reports
	2015 Chicago Recap \| Download (PDF)
	2015 Houston Recap \| Download (PDF)
	2015 Los Angeles Recap \| Download (PDF)
	2015 New York Recap \| Download (PDF)
	2015 Philadelphia Recap \| Download (PDF)
	2015 Princeton Recap \| Download (PDF)
	2015 Washington, D.C. Recap \| Download (PDF)

	2014 Novo Nordisk Sponsorship Activation Manual \| Download (PDF)
	2014 Novo Nordisk Step Out Activation Report & 2015 Novo Nordisk Activation Strategy \| Download (PDF)

Technical Manuals
	2016 Princeton Technical Manual \| Download (PDF)
	2016 Princeton Technical Manual (Updated Post-Event) \| Download (PDF)
Branded Materials
	2016 Princeton Branding Package \| Download (PDF)
	2016 Princeton Social Media Postcard \| Download (PDF)
Event Recap
	2016 Princeton Recap \| Download (PDF)

Branded Materials
	2016 Houston Branding Package \| Download (PDF)
	2016 Houston Social Media Postcard \| Download (PDF)
Event Recap
	2016 Houston Recap \| Download (PDF)

	Walkers	662
	Red Striders	92
	Funds Raised	$440,000

	Walkers	3,000
	Red Striders	300
	Funds Raised	$361,000

	Walkers	792
	Red Striders	171
	Funds Raised	$168,000

	Walkers	3,075
	Red Striders	522
	Funds Raised	$587,358

2016 Step Out Metrics

2016 Step Out Activation Markets

Princeton, New Jersey

June 26, 2016

Houston, Texas

September 10, 2016

Detroit, Michigan

September 17, 2016

Buffalo Grove, Illinois

September 24, 2016

Baltimore, Maryland

October 2, 2016

New York City, New York

October 9, 2016

Chicago, Illinois

October 15, 2016

Boston, Massachusetts

October 15, 2016

Washington, D.C.

October 22, 2016

Philadelphia, Pennsylvania

November 5, 2016

Phoenix, Arizona

November 5, 2016

Los Angeles, California

November 5, 2016

Atlanta, Georgia

November 12, 2016

2016 #StepOutDiabetes Photo Booth Metrics

Princeton, New Jersey

June 26, 2016

Tour de Cure Website

Step Out Website

@stepouttourdecure

@AmDiabetesNJ

/AmDiabetesNJ

#StepOutDiabetes Engagement

Participant Engagement

2016 Photo Galleries

Facebook Albums

/stepoutnewjersey

/tdcnewjersey

Technical Manuals

Branded Materials

Event Recap

Houston, Texas

September 10, 2016

Step Out Website

@stepoutwalk_houston

@StepOut_Houston

/StepOutHouston

#StepOutDiabetes Engagement

Participant Engagement

2016 Photo Galleries

Facebook Albums

/StepOutHouston

Branded Materials

Event Recap

Detroit, Michigan

September 17, 2016

Step Out Website

@stepoutwalkdetroit

@StepOutWalk_DET

/adadetroit

#StepOutDiabetes Engagement

Participant Engagement

2016 Photo Galleries

Facebook Albums

/StepOutDetroit

Branded Materials

Event Recap

Buffalo Grove, Illinois

September 24, 2016

Step Out Website

@stepoutwalkbuffalogrove

@AmDiabetesIL

/ADAchicago

#StepOutDiabetes Engagement

Participant Engagement

2016 Photo Galleries