2017 Step Out Metrics

390

TOTAL WALKERS

19

TOTAL RED STRIDERS

$ 200,118

TOTAL FUNDS RAISED

1,036,230

NOVO NORDISK
SOCIAL MEDIA IMPRESSIONS

289,494

NOVO NORDISK
EVENT IMPRESSIONS

2017 Step Out Activation Markets

Princeton, New Jersey

June 25, 2017

	Walkers	390
	Red Striders	19
	Funds Raised	$200,118

Houston, Texas

September 10, 2016

	Walkers	3,000
	Red Striders	300
	Funds Raised	$361,000

Detroit, Michigan

September 17, 2016

	Walkers	792
	Red Striders	171
	Funds Raised	$168,000

Buffalo Grove, Illinois

September 24, 2016

	Walkers	3,075
	Red Striders	522
	Funds Raised	$587,358

Baltimore, Maryland

October 2, 2016

	Walkers	1,219
	Red Striders	179
	Funds Raised	$436,688

New York City, New York

October 9, 2016

	Walkers	212
	Red Striders	99
	Funds Raised	$185,248

Chicago, Illinois

October 15, 2016

	Walkers	3,075
	Red Striders	522
	Funds Raised	$587,358

Boston, Massachusetts

October 15, 2016

	Walkers	2,000
	Red Striders	200
	Funds Raised	$400,000

Washington, D.C.

October 22, 2016

	Walkers	2,000
	Red Striders	201
	Funds Raised	$574,000

Philadelphia, Pennsylvania

November 5, 2016

	Walkers	988
	Red Striders	212
	Funds Raised	$356,292

Phoenix, Arizona

November 5, 2016

	Walkers	1,120
	Red Striders	208
	Funds Raised	$348,021

Los Angeles, California

November 5, 2016

	Walkers	2,000
	Red Striders	229
	Funds Raised	$250,000

Atlanta, Georgia

November 12, 2016

	Walkers	1,450
	Red Striders	226
	Funds Raised	$200,000

2017 #StepOutDiabetes Photo Booth Metrics

362

PARTICIPANTS

91

TOTAL PARTICIPANTS WITH SELFIE BOARD

134

PHOTOS TAKEN

Princeton, New Jersey

June 25, 2017

Tour de Cure +
Step Out Walk Website

		2013	2014	2015	2016	2017
	Total Participants	1,200	1,129	858	1,059	752
	Riders	N/A	N/A	429	397	362
	Walkers	1,200	1,129	429	662	390
	Red Striders & Red Riders	85	40	94	92	59
	Funds Raised	$149,000	$146,148	$437,844	$440,000	$200,118
	Novo Nordisk Social Media Impressions	1,343	24,111	218,746	13,112,884	1,036,230
	Novo Nordisk Event Impressions	283,466	282,160	330,921	431,386	289,494

2017 Fundraising as of 7/19

$200,118 of $510,000 Goal

39% to Goal

2016 Fundraising as of 11/18

$440,000 of $500,000 Goal

88% to Goal

2015 Fundraising as of 12/14

$437,844 of $478,500 Goal

92% to Goal

@stepouttourdecure

@AmDiabetesNJ

/AmDiabetesNJ

#StepOutDiabetes Engagement

🚵‍♀️Pumped to be representing @teamnovonordisk at the #princetontourdecure and show the world how we are #changingdiabetes! Inspired by all the hard work from volunteers and staff. Can't wait to get on the road with all my fellow riders! 🚴 #stepoutdiabetes

A post shared by Sean Walsh (@typeonetri) on Jun 25, 2017 at 4:12am PDT

Awesome time on our ride this morning! 🚴 #TourDeCure2017 #StepOutDiabetes

A post shared by Travis Hall (@t_hallthewayup) on Jun 25, 2017 at 9:40am PDT

Cutting ribbons and Raising Awareness for #type1diabetes today! #stepoutdiabetes raised 510 THOUSAND DOLLARS TODAY! Thank you Jesus. @novonordisk

A post shared by 🦄 R A E L Y N N 🦄 (@raelynnofficial) on Jun 25, 2017 at 7:42am PDT

Sean Walsh from @teamnovonordisk kicking off the 62.3 mile ride at Princeton Tour de Cure + Step Out Walk #StepOutDiabetes pic.twitter.com/9rqgwskKJs
— AmDiabetesAssn NJ (@AmDiabetesNJ) June 25, 2017

#StepOutDiabetes pic.twitter.com/o4EPzq9LQ1
— Scott Schnee (@SchneeScott) June 25, 2017

Type 1 Diabetes looks like me 💜 #stepoutdiabetes #type1diabetes 💉 @novonordiskus pic.twitter.com/Szvy3tZv34
— RAELYNN (@RaeLynn) June 25, 2017

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016	2017
	Novo Nordisk Selfie Station Participants	N/A	376*	362
	Social Media Posts Featuring #StepOutDiabetes	N/A	149	134
	Participants with Selfie Board	N/A	126*	91

* This excludes the 264 photos the TRACS team took at the Selfie Station.

	Novo Nordisk Photo Booth Metrics	2015	2016	2017
	Novo Nordisk Photo Booth Participants	877	1,221	N/A
	Photos Taken	266	268	N/A
	Prints Distributed	877	549	N/A

2017 Photo Galleries

Gallery 1
(Download .zip)

Gallery 2
(Download .zip)

Gallery 3
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Novo Nordisk
Group Photo (Download .zip)

Facebook Albums

/AmDiabetesNJ

Technical Manuals
	2017 Princeton Technical Manual \| Download (PDF)
	2017 Princeton Technical Manual (Updated Post-Event) \| Download (PDF)
Branded Materials
	2017 Princeton Branding Package \| Download (PDF)
	2017 Princeton Branding Package (Updated Post-Event) \| Download (PDF)
Event Recap
	2017 Princeton Recap \| Download (PDF)

Baltimore, Maryland

October 1, 2017

Step Out Website

		2013	2014	2015	2016	2017
	Walkers	N/A	N/A	N/A	1,219	2,400
	Red Striders	N/A	N/A	N/A	179	235
	Funds Raised	N/A	N/A	N/A	$436,688	$513,000
	Novo Nordisk Social Media Impressions	N/A	N/A	N/A	53,418	104,527
	Novo Nordisk Event Impressions	N/A	N/A	N/A	320,237	451,408

2017 Fundraising as of 10/3

$513,000 of $505,000 Goal

103% to Goal

2016 Fundraising as of 11/18

$436,688 of $470,000 Goal

93% to Goal

@stepoutwalkbaltimore

@ADA_Maryland

/ADAMaryland

#StepOutDiabetes Engagement

Early morning! Great event! Thanks to everyone that donated to the cause! #ADAwalkinBmore

A post shared by B. Williams (@clever316) on Oct 1, 2017 at 6:29am PDT

Step OUT walk for Diabetes!!! Great 3.5 mile walk and supporting those with diabetes. Have a great Sunday 😘 #stepoutdiabetes

A post shared by Tbourne (@tierrareid) on Oct 1, 2017 at 7:13am PDT

#stepoutdiabetes walking to help stop diabetes

A post shared by Stan Andrisse (@standrisse) on Oct 1, 2017 at 4:31pm PDT

#stepoutdiabetes pic.twitter.com/2zODB5BY8y
— Monica Lynn Calkins (@mcalkins48) October 1, 2017

Beautiful day with beautiful Gemmes#StepOutDiabetes pic.twitter.com/nF1JhkxR08
— Cheree Davis (@Teachwithclass2) October 1, 2017

#StepOutDiabetes pic.twitter.com/FvkHVTLHu9
— Pam (@pgray333) October 1, 2017

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016	2017
	Novo Nordisk Selfie Station Participants	N/A	748	714
	Social Media Posts Featuring #StepOutDiabetes	N/A	165	206
	Participants with Selfie Board	N/A	439	92

2017 Photo Galleries

Event Photos
(Download .zip)

Highlight Photos
(Download .zip)

Group/Start Photos
(Download .zip)

Candids/Venue Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/ADAMaryland

Branded Materials
	2017 Baltimore Branding Package \| Download (PDF)
Event Recap
	2017 Baltimore Recap \| Download (PDF)

Boston, Massachusetts

October 21, 2017

Step Out Website

		2013	2014	2015	2016	2017
	Walkers	1,616	1,785	1,300	2,000	850
	Red Striders	240	255	300	200	130
	Funds Raised	$400,000	$440,000	$455,000	$400,000	$350,000
	Novo Nordisk Social Media Impressions	2,559	629	14,949	214,667	28,347
	Novo Nordisk Event Impressions	325,392	223,820	262,753	350,914	358,133

2017 Fundraising as of 11/18

$350,000 of $470,000 Goal

74% to Goal

2016 Fundraising as of 11/18

$400,000 of $500,000 Goal

80% to Goal

2015 Fundraising as of 12/14

$455,000 of $500,000 Goal

91% to Goal

@adastepoutwalk

@ADANewEngland

#StepOutDiabetes Engagement

I did the walk for autism and the walk for diabetes. I said that I would do them so I had to. Both were made to make a difference. I have autism and my dad has diabetes so I thought the walks might be ways to make a change. If people go to them, they are supporting the cause. I did them and I feel proud. #boston #massachusetts #newengland #hashtag #bostoncommon #bigguy #walkforautism #takeitatry #walkfordiabetes #proud #walkforautism2017 #walkfordiabetes2017 #makeadifference #giveitatry #makepeoplesmile #makepeoplehappy #nofearnopain #autism #diabetes #stepoutdiabetes #strikeoutdiabetes #knockoutdiabetes #stopdiabetes #autistic #autisticman

A post shared by Alberto Sarmiento Montoya (@bostonguy1997) on Oct 21, 2017 at 1:26pm PDT

It's about time i went to one of these #fuckT1D 💋

A post shared by Sam Carleton (@sam_carleton_) on Oct 21, 2017 at 8:29am PDT

love is greater than the highs and lows and i gotchu through them all ❤️💙 #stepoutdiabetes #boston #21yearsbeatingdiabetes

A post shared by brittany boncorddo (@brittaboncorddo) on Oct 21, 2017 at 1:25pm PDT

#stepoutdiabetes pic.twitter.com/VjL9gxucLF
— CAT (@cathhdominick) October 21, 2017

Pi Theta Hermanas at the Diabetes Walk this morning #StepOutDiabetes pic.twitter.com/xOTbgeMV8z
— YarelizD (@yarelizdiaz4) October 21, 2017

More than 35 #SQBBoston students attended Saturday's #StepOutDiabetes event to cheer on walkers as they made their way around Boston Common. pic.twitter.com/J4bkGl4sB8
— SquashBusters (@SquashBusters) October 23, 2017

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016	2017
	Novo Nordisk Selfie Station Participants	N/A	1,449	1,155
	Social Media Posts Featuring #StepOutDiabetes	N/A	322	225
	Participants with Selfie Board	N/A	724	592

2017 Photo Galleries

Event Photos
(Download .zip)

Candids/Venue Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/StepOutBoston

Branded Materials
	2017 Boston Branding Package \| Download (PDF)
Event Recap
	2017 Boston Recap \| Download (PDF)

Philadelphia, PA

November 4, 2017

Step Out Website

		2013	2014	2015	2016	2017
	Walkers	4,000	2,241	3,000	988	840
	Red Striders	350	352	299	212	210
	Funds Raised	$500,000	$620,000	$480,242	$356,292	$315,000
	Novo Nordisk Social Media Impressions	3,268	2,097	13,445	602,199	200,208
	Novo Nordisk Event Impressions	226,440	227,737	592,730	242,632	198,750

2017 Fundraising as of 11/7

$315,000 of $365,000 Goal

86% to Goal

2016 Fundraising as of 11/18

$356,292 of $463,593 Goal

77% to Goal

2015 Fundraising as of 12/14

$480,242 of $500,000 Goal

96% to Goal

@adastepoutwalk

@AmDiabetesEPA

/AmDiabetesEPA

#StepOutDiabetes Engagement

#stepoutdiabetes

A post shared by Glory (@gloryvi02) on Nov 4, 2017 at 5:26am PDT

Go birds! #Swoop #StepOutPhilly #T1D

A post shared by Jaryth Bollinger (@jarythb) on Nov 4, 2017 at 6:39am PDT

Don’t let the pricks get you down! Sisters volunteered at the Step Out Walk to Stop Diabetes today by helping out at the face painting station! #stepoutdiabetes #americandiabetesassociation

A post shared by Zeta Gamma Sig (@zetagammasig) on Nov 4, 2017 at 5:34pm PDT

#stepoutdiabetes pic.twitter.com/N5QUWKAyZA
— Joe Cahill (@JosephCahill12) November 4, 2017

#stepoutdiabetes pic.twitter.com/gFjde2I1Lh
— Mandi (@Spider0977) November 4, 2017

We #StepOut to support diabetes research, education and advocacy. #JJDiabetesInstTDC pic.twitter.com/3RKnaezKyO
— Craig Jarrett (@craig__jarrett) November 4, 2017

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016	2017
	Novo Nordisk Selfie Station Participants	N/A	781	685
	Social Media Posts Featuring #StepOutDiabetes	N/A	211	206
	Participants with Selfie Board	N/A	278	190

2017 Photo Galleries

Event Photos
(Download .zip)

Highlights
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/AmDiabetesEPA

Branded Materials
	2017 Philadelphia Branding Package \| Download (PDF)
Event Recap
	2016 Philadelphia Recap \| Download (PDF)

Houston, Texas

September 10, 2016

Step Out Website

		2013	2014	2015	2016
	Walkers	3,100	3,048	1,681	3,000
	Red Striders	300	411	434	300
	Funds Raised	$606,000	$475,000	$282,793	$361,000
	Novo Nordisk Social Media Impressions	3,264	1,343	10,224	52,810
	Novo Nordisk Event Impressions	197,802	265,091	307,066	687,483

2016 Fundraising as of 11/18

$361,000 of $600,000 Goal

60% to Goal

2015 Fundraising as of 12/14

$282,793 of $480,000 Goal

59% to Goal

@stepoutwalk_houston

@StepOut_Houston

/StepOutHouston

#StepOutDiabetes Engagement

Thanks to the family and friends supporting the #StepOutDiabetes walk today!

A post shared by Frank Nance (@can_i_be_frank_with_you) on Sep 10, 2016 at 7:38am PDT

Perfect morning to #StepOutDiabetes 👟☀️

A post shared by Elizabeth Kelley (@_ekaay) on Sep 10, 2016 at 8:35am PDT

We did it! #StepOutDiabetes #5K

A post shared by TXFit Houston (@txfit) on Sep 10, 2016 at 7:50am PDT

#StepOutDiabetes pic.twitter.com/4C8j6WlbY4
— Kempner MPA/HOSA (@kempner_mpa) September 10, 2016

After being diagnosed with type 1 diabetes for almost 6 years, I participated in my first 5k diabetes walk. #StepOutDiabetes
— Lauryn (@xoxolaurynn) September 10, 2016

#StepOutDiabetes pic.twitter.com/Tmww5W7kbT
— cam :-( (@camilaacostaa_) September 10, 2016

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016
	Novo Nordisk Selfie Station Participants	N/A	723
	Social Media Posts Featuring #StepOutDiabetes	N/A	240
	Participants with Selfie Board	N/A	402

2016 Photo Galleries

Event Highlights
(Download .zip)

Event Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/StepOutHouston

Branded Materials
	2016 Houston Branding Package \| Download (PDF)
	2016 Houston Social Media Postcard \| Download (PDF)
Event Recap
	2016 Houston Recap \| Download (PDF)

Detroit, Michigan

September 17, 2016

Step Out Website

		2013	2014	2015	2016
	Walkers	N/A	N/A	N/A	792
	Red Striders	N/A	N/A	N/A	171
	Funds Raised	N/A	N/A	N/A	$168,000
	Novo Nordisk Social Media Impressions	N/A	N/A	N/A	102,137
	Novo Nordisk Event Impressions	N/A	N/A	N/A	160,902

2016 Fundraising as of 11/18

$168,000 of $400,000 Goal

42% to Goal

@stepoutwalkdetroit

@StepOutWalk_DET

/adadetroit

#StepOutDiabetes Engagement

Our team is growing! Year 3 in the books! #SoleMatesforaCure #stepoutdiabetes #lovecomericapark #gotigers

A post shared by Linda Sutkiewicz (@linda_joy64) on Sep 17, 2016 at 10:09am PDT

Perfect morning to #StepOutDiabetes 👟☀️

A post shared by Elizabeth Kelley (@_ekaay) on Sep 10, 2016 at 8:35am PDT

#stepoutdiabetes

A post shared by Natasha Stewart (@mz.stewart75) on Sep 17, 2016 at 7:20am PDT

Our team raised over $1500 for American Diabetes Association on Saturday in Detroit #stepoutdiabetes pic.twitter.com/LfLFgFTHF8
— Rehab Institute Mich (@DMC_Rehab) September 19, 2016

#StepOutDiabetes walking for my bestfriend ❤️❤️ @SamanthaViers pic.twitter.com/NbQGgsFrsR
— Kat 🐱 (@Kat_Collins02) September 17, 2016

Team Fit4D raised over $750 for the Detroit #stepoutdiabetes walk! Big thank you to team captain Nanette @nsabell93! pic.twitter.com/mYe66qZxsU
— Fit4D (@Fit4D) September 19, 2016

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016
	Novo Nordisk Selfie Station Participants	N/A	439
	Social Media Posts Featuring #StepOutDiabetes	N/A	125
	Participants with Selfie Board	N/A	386

2016 Photo Galleries

Event Photos
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/StepOutDetroit

Branded Materials
	2016 Detroit Branding Package \| Download (PDF)
Event Recap
	2016 Detroit Recap \| Download (PDF)

Buffalo Grove, Illinois

September 24, 2016

Step Out Website

		2013	2014	2015	2016
	Walkers	N/A	1,400	3,100*	1,550
	Red Striders	N/A	140	450*	257
	Funds Raised	N/A	$803,855*	$790,000*	$587,358*
	Novo Nordisk Social Media Impressions	N/A	3,893*	504,576*	56,377
	Novo Nordisk Event Impressions	N/A	40,000	286,419*	211,200

* Numbers reflect a combination of Buffalo Grove and Chicago events.

2016 Fundraising as of 11/18

$587,358 of $860,000 Goal

68% to Goal

2015 Fundraising as of 12/14

$790,000 of $850,000 Goal

93% to Goal

@stepoutwalkbuffalogrove

@AmDiabetesIL

/ADAchicago

#StepOutDiabetes Engagement

Yesterday our undergrad volunteered at the Step Out Walk to Stop Diabetes. 🚶🏽‍♀️👟 #NIUSwans #GPhiO #CommunityService #SwansServe #StepOutWalkToStopDiabetes

A post shared by Tremendous Theta Chapter (@niu_swans) on Sep 25, 2016 at 11:18am PDT

Charity with a side of Cheer 🎀❤️ #stepoutchicagoland

A post shared by Knights Cheer (@phsknightscheer) on Sep 24, 2016 at 10:58am PDT

Miss Illinois International kicking off the Chicagoland Step Out Walk to stop diabetes #missilintl #diabetesawareness #stepoutwalktostopdiabetes #internationalpageants #intlpageants #appearance #pageant #beautyandbrains #walktostop

A post shared by Illinois International Pageant (@officialilintl) on Sep 24, 2016 at 6:53am PDT

#stepoutdiabetes amazing time this morning warming up the walkers! pic.twitter.com/e7n3tJoi4t
— Fly Girl Dance (@flygirldance) September 24, 2016

Love my team #barista #starbucks #target #stepoutdiabetes. 1/2 of my baristas volunteered their time this AM. @stierhold @Obed_R_ @tomabell8 pic.twitter.com/PoTuvgTiTp
— Candace DeBartolo (@cldebart) September 24, 2016

Doing our part to help stop diabetes and spread some smiles ❤️ #stepoutchicagoland pic.twitter.com/enoss7h121
— Prospect Cheer (@PHSKnightsCheer) September 24, 2016

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016
	Novo Nordisk Selfie Station Participants	N/A	350
	Social Media Posts Featuring #StepOutDiabetes	N/A	72
	Participants with Selfie Board	N/A	328

2016 Photo Galleries

Event Photos
(Download .zip)

Selfie Station

(Download .zip)

Start/Finish Photos

(Download .zip)

Facebook Albums

/ADAchicago

Branded Materials
	2016 Buffalo Grove Branding Package \| Download (PDF)
Event Recap
	2016 Buffalo Grove Recap \| Download (PDF)

New York City, New York

October 9, 2016

Step Out Website

		2013	2014	2015	2016
	Walkers	N/A	2,173	1,500	212
	Red Striders	N/A	250	210	99
	Funds Raised	N/A	$496,000	$190,000	$185,248
	Novo Nordisk Social Media Impressions	N/A	1,831	181,890	542,010
	Novo Nordisk Event Impressions	N/A	165,640	380,996	34,125

2016 Fundraising as of 11/18

$185,248 of $400,000 Goal

46% to Goal

2015 Fundraising as of 12/14

$190,000 of $350,000 Goal

54% to Goal

@stepoutwalknewyorkcity

@NewYorkADA

/ADANewYork

#StepOutDiabetes Engagement

Rain or shine! #BXACDST members and volunteers came out to support the #stepoutdiabetes walk at the @bronxzoo. Thanks to all who contributed to our fundraiser and helped us meet our goal! #DST #DST1913 #DeltaSigmaTheta #theBronx #BronxZoo #Project13 #dstproject13 #photogrid @photogridorg

A post shared by Bronx Alumnae DST (@bronxalumnaedst) on Oct 9, 2016 at 8:33am PDT

Rain or shine....Team James kicks butt! 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️ @sarah.hanson #stepoutdiabetes #teamjames

A post shared by lisaannlam (@lisaannlam) on Oct 9, 2016 at 11:30am PDT

We here!!!! 🤗🤗🤗🤗🤗🤗🤗🤗🤗 @svccessclothingnyc @caraloniaa.rodriguez @teamfatjoe @zola255 @b.coralys #SVCCESSBRAVEST #STEPOUT #DIABETES #bronxzoo #support #VE #fatjoe #cause #nonprofit #bronx @dawnmflorio @carolinaa.rodriguez @mr.juhollywood #TΞAMSVCCΞSSFITNΞSS #VΞ

A post shared by LindA MartinΞzⓂ🇩🇴💯 (@lindamartinezny) on Oct 9, 2016 at 6:48am PDT

Rain or shine, our Explorers are out to represent at #StepOutDiabetes Walk @BronxZoo, way to go! pic.twitter.com/val81AtpwX
— Chief Joseph Fox (@NYPDTransit) October 9, 2016

#StepOutDiabetes @AmDiabetesAssn fundraiser with Team @Fit4D and @ARealMenche pic.twitter.com/LEWh9bP3nb
— Aviva Koloski Menche (@AvivaMenche) October 9, 2016

Our Explores making #Brownsville proud volunteering for #StepOutDiabetes walk in the Bronx Zoo. #BrownsvilleStrong pic.twitter.com/zPXS8n8ul5
— NYPD 73rd Precinct (@NYPD73Pct) October 9, 2016

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016
	Novo Nordisk Selfie Station Participants	N/A	414
	Social Media Posts Featuring #StepOutDiabetes	N/A	86
	Participants with Selfie Board	N/A	160

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/adanewyork

Branded Materials
	2016 New York Branding Package \| Download (PDF)
Event Recap
	2016 New York Recap \| Download (PDF)

Chicago, Illinois

October 15, 2016

Step Out Website

		2013	2014	2015	2016
	Walkers	2,850	2,800	3,100*	1,525
	Red Striders	270	362	450*	265
	Funds Raised	$538,078	$539,855*	$790,000*	$293,679*
	Novo Nordisk Social Media Impressions	895	3,893*	504,576*	328,826
	Novo Nordisk Event Impressions	99,189	211,320	286,419*	152,687

* Numbers reflect a combination of Buffalo Grove and Chicago events.

2016 Fundraising as of 11/18

$587,358 of $860,000 Goal

68% to Goal

2015 Fundraising as of 12/14

$790,000 of $850,000 Goal

93% to Goal

@stepoutwalkchicagoland

@AmDiabetesIL

/ADAchicago

#StepOutDiabetes Engagement

Our Brothers from Alpha Chapter and Beta Chapter volunteering at ADA Step Out on this very cold Saturday morning! . . . #KPiB #Volunteering #Service #StepOutDiabetes #Philanthropy

A post shared by Kappa Pi Beta-UIC Beta Chapter (@kpib_uic) on Oct 15, 2016 at 5:01am PDT

Warm up for #stepoutdiabetes #chicago #girlpower #lead #instructors #zumba #dance #dancing #health #wellness #fitness

A post shared by Fly Girl Dance & Fitness (@flygirldanceandfitness) on Oct 15, 2016 at 5:01pm PDT

#stepoutdiabetes

A post shared by Janna Sampson (@jsampson57) on Oct 15, 2016 at 7:18am PDT

.@cbschicago is stepping out for diabetes! #StepOutDiabetes #chicago pic.twitter.com/JAPu8jFgPj
— Pam Zekman (@PamZekmanCBS2) October 15, 2016

This is my 5th yr doing the #ada #stepoutdiabetes walk as #madeulookforacure, in total for all years, we have raised $100,000! My 5th medal. pic.twitter.com/EkPAKkzWw3
— Alexys (Lex) Fleming (@MadeULookbyLex) October 17, 2016

@MaiReports AHHHHMAZING morning!#stepoutdiabetes pic.twitter.com/CXlcWHhA7C
— Fly Girl Dance (@flygirldance) October 15, 2016

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016
	Novo Nordisk Selfie Station Participants	N/A	753
	Social Media Posts Featuring #StepOutDiabetes	N/A	197
	Participants with Selfie Board	N/A	451

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/adanewyork

Branded Materials
	2016 Chicago Branding Package \| Download (PDF)
Event Recap
	2016 New York Recap \| Download (PDF)

Washington, D.C.

October 22, 2016

Tour de Cure Website

Step Out Website

		2013	2014	2015	2016
	Walkers	1,700	1,662	1,088	2,000
	Red Striders	200	300	270	201
	Funds Raised	$418,561	$500,000	$424,219	$574,000
	Novo Nordisk Social Media Impressions	321	782	624,861	264,127
	Novo Nordisk Event Impressions	61,135	147,928	91,656	391,085

2016 Fundraising as of 11/18

$574,000 of $750,000 Goal

77% to Goal

2015 Fundraising as of 12/14

$424,219 of $509,000 Goal

83% to Goal

@stepoutwalkDC

@StopDiabetesDC

/adanationalcapitalarea

#StepOutDiabetes Engagement

Walking for our brother Zeus!!! #ripzeus #77/78 #diabeteswalk #fedexfield #stepoutdiabetes

A post shared by Linda Hunter (@lindaginda1) on Oct 22, 2016 at 7:25am PDT

#gameon #americandiabetesassociation #fedex @stretchg #yesindeed #gameongreaterwashington

A post shared by Sixth Sense (@djsixthsense) on Oct 22, 2016 at 4:05am PDT

WE DID IT for you Lisaree👵🏾and the other 29 million ppl living with diabetes! We love and miss you💜#teamlisaree #stepoutdiabetes

A post shared by Tiffany Wilson (@tiff_tiff1413) on Oct 22, 2016 at 1:21pm PDT

Step Out Diabetes Walk #StepOutDiabetes #TheImpactwithRobinDorsey #MakingADifferenceInTheCommunity #GameOn @FedExField @AmDiabetesAssn pic.twitter.com/qry8QzMuxC
— Robin Dorsey (@RobinTDorsey) October 22, 2016

#StepOutDiabetes Finished our 5K T1 is next pic.twitter.com/LKq6OKfbag
— Kirk T Kern (@kirkadile) October 22, 2016

50 miles rode and over $1600 raised for diabetes research and advocacy. #GameOnGreaterWashington pic.twitter.com/oLpSFqZE5G
— L. W. Rodgers (@lwrdgrs) October 23, 2016

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016
	Novo Nordisk Selfie Station Participants	N/A	769
	Social Media Posts Featuring #StepOutDiabetes	N/A	209
	Participants with Selfie Board	N/A	126

2016 Photo Galleries

Event Highlights Gallery 1 (Download .zip)	Event Highlights Gallery 2 (Download .zip)	Event Photos (Download .zip)	Step Out Walk and 5K Photos (Download .zip)
Tour de Cure Photos (Download .zip)	Selfie Station (Download .zip)	Novo Nordisk Photo Booth (Download .zip)

Facebook Albums

/adanationalcapitalarea

Branded Materials
	2016 Washington, D.C. Branding Package \| Download (PDF)
Event Recap
	2016 Washington, D.C. Recap \| Download (PDF)

Phoenix, AZ

November 5, 2016

Step Out Website

		2013	2014	2015	2016
	Walkers	2,591	1,833	N/A	1,120
	Red Striders	276	260	N/A	208
	Funds Raised	$276,860	$260,000	N/A	$348,021
	Novo Nordisk Social Media Impressions	350	2,168	N/A	41,283
	Novo Nordisk Event Impressions	218,176	327,200	N/A	165,002

2016 Fundraising as of 11/18

$348,021 of $350,000 Goal

99% to Goal

@stepoutwalk_phx16

@AmDiabetesPHX

/StepOutPhoenix

#StepOutDiabetes Engagement

#stepoutdiabetes #dancefordiabetes #bollyx #bollywooddance #stayfitdontquit #indianmusic #iaminstructor #charityevent #hotfitnessstudio #hotfitaz

A post shared by Rev (@revathi.ramula) on Nov 6, 2016 at 11:56am PST

novo nordisk cure cravers out early for the cause today! #stepoutdiabetes

A post shared by Donna Venteicher (@donnaventeicher) on Nov 5, 2016 at 7:21am PDT

#stepoutdiabetes

A post shared by Edyth Haro (@edyth5_latina) on Nov 5, 2016 at 11:04am PDT

Today me and my family walked the diabetes walk for my cousin Hayden, we love you and will always support you we'll go through this together pic.twitter.com/0Ik6D2vKFU
— celeste (@celesterios_) November 5, 2016

ADA working hard to stomp out diabetes! #StepOutDiabetes pic.twitter.com/Cp9qViOtVQ
— PhxNAHN (@PhxNAHN) November 5, 2016

#stepoutdiabetes pic.twitter.com/rJLNndlHBH
— James Edwards (@JamesEd28040467) November 5, 2016

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016
	Novo Nordisk Selfie Station Participants	N/A	788
	Social Media Posts Featuring #StepOutDiabetes	N/A	167
	Participants with Selfie Board	N/A	287

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/StepOutPhoenix

Branded Materials
	2016 Phoenix Branding Package \| Download (PDF)
Event Recap
	2016 Phoenix Recap \| Download (PDF)

Los Angeles, CA

November 5, 2016

Step Out Website

		2013	2014	2015	2016
	Walkers	1,900	1,900	2,400	2,000
	Red Striders	N/A	303	238	229
	Funds Raised	$260,442	$220,000	$240,000	$250,000
	Novo Nordisk Social Media Impressions	726	968,149	1,102,076	190,906
	Novo Nordisk Event Impressions	114,474	131,110	214,219	220,858

2016 Fundraising as of 11/18

$250,000 of $500,000 Goal

50% to Goal

2015 Fundraising as of 12/14

$240,000 of $320,000 Goal

75% to Goal

@adastepoutwalk_la

@ada_losangeles

/stepoutmagicmountain

#StepOutDiabetes Engagement

Gracias #stepoutmagicmountain por invitarnos como Maestros de Ceremonias @telemundo52 orgulloso patrocinador

A post shared by Nancy M. Leal (@nancy35leal) on Nov 5, 2016 at 9:47am PDT

#stepoutdiabetes #stepoutmagicmountain

A post shared by Robbie (@robbie_rosas) on Nov 5, 2016 at 9:58am PDT

Team Medtronic and Lenny!!! #stepoutdiabetes #stepoutmagicmountain #medtronicdiabetes

A post shared by Kymby Cao (@kymby) on Nov 5, 2016 at 9:17am PDT

I was there! @ADA_LosAngeles ! Walk to STOP DIABETES in beautiful Los Angeles, it was so much fun to come together/support this great cause. pic.twitter.com/XwI5ir3l9q
— Peg Abernathy (@DiabetesMedia) November 5, 2016

#StepOutMagicMountain has an energetic start even with traffic delays. TY sponsors & walkers it's a great morning pic.twitter.com/ORZx9f3MEP
— Cassie Shafer (@cshafercal1) November 5, 2016

GOOD MORNING! #StepOutDiabetes pic.twitter.com/Bxih6hEzG8
— Chris Browne (@chrisbrowne) November 5, 2016

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016
	Novo Nordisk Selfie Station Participants	N/A	498
	Social Media Posts Featuring #StepOutDiabetes	N/A	188
	Participants with Selfie Board	N/A	433

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/stepoutmagicmountain

Branded Materials
	2016 Los Angeles Branding Package \| Download (PDF)
Event Recap
	2016 Los Angeles Recap \| Download (PDF)

Atlanta, GA

November 12, 2016

Step Out Website

		2013	2014	2015	2016
	Walkers	1,400	1,623	N/A	1,450
	Red Striders	200	300	N/A	226
	Funds Raised	$237,844	$300,000	N/A	$200,000
	Novo Nordisk Social Media Impressions	130	388	N/A	459,870
	Novo Nordisk Event Impressions	190,712	163,544	N/A	236,980

2016 Fundraising as of 11/18

$200,000 of $300,000 Goal

66% to Goal

@adastepoutwalk_atl

@StepOutATL

/StepOutAtlanta

#StepOutDiabetes Engagement

#StepOutDiabetes #NovoNordisk

A post shared by Chris Sumter, MPP, CPT (@mr_sumter) on Nov 12, 2016 at 7:09am PST

Walking at Turner Field today! #stepoutdiabetes

A post shared by Zoey Ecker (@zoeyilyse) on Nov 12, 2016 at 6:20am PST

#stepoutdiabetes

A post shared by Truth Chaser (@itsmrswalker) on Nov 12, 2016 at 6:11am PST

Atlanta Ol Skool Drummers getting funky at the "StepOutDiabetes" walk. @FOX5Atlanta pic.twitter.com/S4GDJBJR1m
— Michael Moore (@mmoorefox5) November 12, 2016

#stepoutdiabetes pic.twitter.com/3nW4XiwWU4
— Jeff RIchardson (@ynoT513) November 12, 2016

Today was a good one ‼️🎗#StepOutDiabetes pic.twitter.com/dQjTNu5ahF
— RedHead. (@BadderThan_) November 13, 2016

Participant Engagement

	Novo Nordisk Selfie Station Metrics	2015	2016
	Novo Nordisk Selfie Station Participants	N/A	735
	Social Media Posts Featuring #StepOutDiabetes	N/A	132
	Participants with Selfie Board	N/A	466

2016 Photo Galleries

Event Photos
(Download .zip)

Start/Finish Photos
(Download .zip)

Selfie Station
(Download .zip)

Novo Nordisk
Photo Booth (Download .zip)

Facebook Albums

/StepOutAtlanta

Branded Materials
	2016 Atlanta Branding Package \| Download (PDF)
Event Recap
	2016 Atlanta Recap \| Download (PDF)

Activation Library

Market Reports
	2017 Baltimore Recap \| Download (PDF)
	2017 Boston Recap \| Download (PDF)
	2016 Philadelphia Recap \| Download (PDF)
	2017 Princeton Recap \| Download (PDF)

Activation Strategy
	2016 Activation Strategy \| Download (PDF)
	2016 Activation Strategy Notes \| Download (.zip 2 files)
Activation Manual & Field Rep Package
	2016 Novo Nordisk Sponsorship Activation Manual \| Download (PDF)
	2016 Novo Nordisk Field Rep Package \| Download (.zip)
Activation Reports
	2016 Novo Nordisk Step Out Activation Report \| Download (PDF)
	2016 Executive Summary - January 2017 \| Download (PDF)
Market Reports
	2016 Atlanta Recap \| Download (PDF)
	2016 Baltimore Recap \| Download (PDF)
	2016 Boston Recap \| Download (PDF)
	2016 Buffalo Grove Recap \| Download (PDF)
	2016 Chicago Recap \| Download (PDF)
	2016 Detroit Recap \| Download (PDF)
	2016 Houston Recap \| Download (PDF)
	2016 Los Angeles Recap \| Download (PDF)
	2016 New York Recap \| Download (PDF)
	2016 Philadelphia Recap \| Download (PDF)
	2016 Phoenix Recap \| Download (PDF)
	2016 Princeton Recap \| Download (PDF)
	2016 Washington, D.C. Recap \| Download (PDF)

Activation Manual
	2015 Novo Nordisk Sponsorship Activation Manual \| Download (PDF)
Activation Report
	2015 Novo Nordisk Step Out Activation Report \| Download (PDF)
Market Reports
	2015 Chicago Recap \| Download (PDF)
	2015 Houston Recap \| Download (PDF)
	2015 Los Angeles Recap \| Download (PDF)
	2015 New York Recap \| Download (PDF)
	2015 Philadelphia Recap \| Download (PDF)
	2015 Princeton Recap \| Download (PDF)
	2015 Washington, D.C. Recap \| Download (PDF)

	2014 Novo Nordisk Sponsorship Activation Manual \| Download (PDF)
	2014 Novo Nordisk Step Out Activation Report & 2015 Novo Nordisk Activation Strategy \| Download (PDF)

2013 Novo Nordisk Sponsorship Activation Report &
2014 Novo Nordisk Activation Strategy | Download (PDF)